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What does an SEO Manager do?

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Ecommerce FAQs

SEO Manager.jpg

Search Engine Optimization (SEO), also known as Search Engine Marketing (SEM) relates to organically optimising web content to be indexed by search engines and therefore easily found by your customers. 

An SEO Manager will usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.


What are the responsibilities of an SEO specialist?

  • Improving the ranking of a website on search engine results pages (SERPs)
  • Conducting keyword research
  • Understanding technical SEO & making recommendations to improve rankings
  • Designing the site architecture to ensure it works with search engines
  • Analysing and applying metrics on website and keyword performance 

What are the responsibilities of an SEM specialist? 

  • Increase website visits, conversions and revenue by leveraging search engines & utilising paid ads 

What skills does an SEO/SEM specialist require?

  • Understanding of website data & analytics (& application)
  • Google AdWords
  • Google Analytics
  • Ability to stay up to date with search engine trends 
  • Budgeting

What can an SEO/SEM Specialist Earn?

  • Circa £20,000 - £45,000 (dependent on experience, level, company & brand)

Find a job in SEO


Photo by Brett Jordan on Unsplash

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