What does a Content Manager do?

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Ecommerce FAQs

Are you a wordsmith?

Do you love putting pen to paper (or rather fingers to keyboard) and creating new and engaging copy?

If so, content marketing could be for you.  

Content marketing is now at the heart of digital marketing and ecommerce, with jobs working on anything from social content down to product management on ecommerce websites. 

If you've got fantastic writing skills (and an analytical brain to match) you could be looking at a fantastic career in content generation; and if you also have skills in video editing, image creation and website management, then it seems a no brainer!

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"The process and practice of creating, curating and cultivating text, video, images, graphics, eBooks, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty."

(Gartner)

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What are the responsibilities of a Content Marketer?

• Content creation - producing content for websites, blogs, eBooks & white papers as well as audio & video content (especially for social channels such as TikTok)
• Content delivery
• Tracking of metrics to enhance content strategy

What skills does a Content Marketer require?

• A creative flair
• A firm understanding of inbound marketing strategy & metrics
• Strong copywriting
• Project management
• Attention to detail and editing skills

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What can a Content Marketer earn?

• Circa £25,000 - £55,000+ (dependent on experience, level, company & brand) 

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How to Measure Content Marketing in 3 Steps - Gartner

Step 1: Map Content to Your Customer Journey

Step 2: Identify the Response You Want From Customers and Prospects

Step 3: Communicate Business Value in the Form of KPIs That Align to Your Organization’s Strategic Business Goals

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More Digital Marketing & Ecommerce Roles Explained

• What does an email marketing manager do?
• What does an SEO manager do?
• What does a digital marketing analyst do?
• What does a growth marketer do?
• What does a social media manager do?
• What does a CRO manager do?

Find a job in Content Management

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Photo by Eugene Zhyvchik on Unsplash