What does a Digital Marketing Analyst do?

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Ecommerce FAQs

Do you love data?  Can you see trends and find insights in numbers?

If so then maybe you're cut out to be a digital analyst!

Digital analysts help a business read and interpret digital data in order to aid informed decision making.

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What are the responsibilities of a Digital Marketing Analyst?

• Use digital marketing data to influence impact of digital campaigns
• Accurate tracking and reporting of data
• Conversion rate optimisation
• Allocate budgets to digital marketing campaigns 
• Aid in the design and optimisation of a website through analytics insights
• Identify new opportunities and initiatives
• Set benchmarks and standards
• Develop new metrics

What skills does a Digital Marketing Analyst require?

• Statistics - be highly numerate
• Data analysis
• Data management
• Expertise in Google Analytics
• Interest and experience in Microsoft Excel, SPSS Statistics, SQL, SAS, R or Python
• Knowledge of big data & trends
• Ability to communicate technical findings & provide recommendations

What can a Digital Marketing Analyst earn?

• Circa £30,000 - £70,000+ (dependent on experience, level, company & brand) 

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More Digital Marketing & Ecommerce Roles Explained

• What does an email marketing manager do?
• What does a growth marketer do?
• What does a CRO manager do?
• What does a content manager do?
• What does a social media manager do?
• What does an SEO manager do?

Find a job as a digital analyst

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Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash