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What does a Digital Marketing Analyst do?

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Ecommerce FAQs

Digital Analyst role.jpg

Do you love data?  Can you see trends and find insights in numbers?

If so then maybe you're cut out to be a digital analyst!

Digital analysts help a business read and interpret digital data in order to aid informed decision making.


What are the responsibilities of a Digital Marketing Analyst?

  • Use digital marketing data to influence impact of digital campaigns
  • Accurate tracking and reporting of data
  • Conversion rate optimisation
  • Allocate budgets to digital marketing campaigns 
  • Aid in the design and optimisation of a website through analytics insights
  • Identify new opportunities and initiatives
  • Set benchmarks and standards
  • Develop new metrics

What skills does a Digital Marketing Analyst require?

  • Statistics - be highly numerate
  • Data analysis
  • Data management
  • Expertise in Google Analytics
  • Interest and experience in Microsoft Excel, SPSS Statistics, SQL, SAS, R or Python
  • Knowledge of big data & trends
  • Ability to communicate technical findings & provide recommendations

What can a Digital Marketing Analyst earn?

  • Circa £30,000 - £70,000+ (dependent on experience, level, company & brand) 

Find a job as a digital analyst


Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

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