What does a Digital Marketing Analyst do?
Do you love data? Can you see trends and find insights in numbers?
If so then maybe you're cut out to be a digital analyst!
Digital analysts help a business read and interpret digital data in order to aid informed decision making.
What are the responsibilities of a Digital Marketing Analyst?
- Use digital marketing data to influence impact of digital campaigns
- Accurate tracking and reporting of data
- Conversion rate optimisation
- Allocate budgets to digital marketing campaigns
- Aid in the design and optimisation of a website through analytics insights
- Identify new opportunities and initiatives
- Set benchmarks and standards
- Develop new metrics
What skills does a Digital Marketing Analyst require?
- Statistics - be highly numerate
- Data analysis
- Data management
- Expertise in Google Analytics
- Interest and experience in Microsoft Excel, SPSS Statistics, SQL, SAS, R or Python
- Knowledge of big data & trends
- Ability to communicate technical findings & provide recommendations
What can a Digital Marketing Analyst earn?
- Circa £30,000 - £70,000+ (dependent on experience, level, company & brand)
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