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What does a Social Media Manager do?

So you want to be a social butterfly? Do you love adding pictures to Instagram, being witty on Twitter or adding stories on Facebook? If so, then social media marketing may just be for you.

Social media marketing has many different elements and roles -

Social Media Manager
Social Media Specialist
Social Content Manager
Social Content Curator
Social Manager
Community Manager

... amongst others!

In essence, social media marketing is leveraging social platforms like Facebook, Twitter, Instagram and TikTok to promote your business, its products and services, all whilst connecting and building authentic relationships with your audience.

Sounds easy?

Well it's not for the faint hearted, but can be one of the most fun and engaging digital roles out there - and if you're great at it, you and your skills will be in demand.

What are the responsibilities of a Social Media Manager?

Managing & curating a company’s equity online
Managing a brand or company's social presence
Monitoring brand conversations happening online
Be customer-centric
Dealing with customer service through social media channels (& dealing with issues quickly)
Creating holistic content for all social channels
Keeping up-to-date on social media trends and news (& advising business as needed)