What does an Email Marketing Manager do?

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Ecommerce FAQs

An email marketing manager utilises a "single channel to reach current and potential customers through creatively-written emails and digital promotions".  

They will create, implement, track, and analyse email campaigns that the company is running to sell their products and services. They will also do this to aid customer service and subscriptions. 

The role can be varied but requires both creativity and analytical skills alongside a real interest in getting your brand message across to your customers.

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What are the responsibilities of an email marketer?

• Creating engaging emails
• Increasing subscriptions
• Increasing revenue
• Growing email lists (opt-in)
• Segmenting email lists 
• Understanding and analysing email data to increase revenue 

What skills does an email marketer require?

• Proficiency in email marketing programmes such as Mailchimp or HubSpot amongst others
• Data tracking, analysis & interpretation of datasets 
• Creative copy writing & great communication skills
• Design and tracking of emails.
• A/B Testing
• HTML

What can an Email Marketer earn?

• Circa £20,000 - £35,000 (dependent on experience, level, company & brand)

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More Digital Marketing & Ecommerce Roles Explained

• What does a digital marketing analyst do?
• What does a growth marketer do?
• What does a CRO manager do?
• What does a content manager do?
• What does a social media manager do?
• What does an SEO manager do?

 

Looking for a job in Email Marketing?

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Photo by Brett Jordan on Unsplash

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