A Digital Marketing Team Structure & Ecommerce Team Structure Guide

When it comes to the ecommerce recruitment challenge of building an online or ecommerce team, it can be difficult to know what structure to take, or perhaps even what skills you might need. After all, the online world is in a constant state of change! Whatever the size of your business, what follows is a series of ecommerce recruitment building blocks from which you can pick and choose who or what you might need.

Online teams tend to be made up of CRM, design & development, e-commerce trading, project and futures and marketing and customer acquisition.  Whilst not exhaustive, and while other examples of ecommerce team structure may exist for specific business requirements, this does give an idea of the main possible organisational structures within digital and ecommerce, which in turn shape ecommerce recruitment. 

Ecommerce Team Structure - 5 Typical Examples

Marketing & Customer Acquisition Teams

• Branding
• Customer acquisition
• Retention/data marketing
• Social/content marketing

Project & Future Site Team

• Business development
• Strategy
• UX
• Cross-channel integration

Ecommerce Trading & Merchandise Team

• Product management
• Website management
• Merchandising
• Trading
• Analytics

Design & Development Production Team

• Creative
• Technical
• Production
• Copy
• Content

CRM Customer Marketing & Data Marketing

• Personalisation
• Targeting
• Email
• Data/CRM
• Analytics

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