Beringer Tame Blog
Beringer Tame Blog
In 2020, eMarketer forecasted there would be a "collective $3.9 trillion in ecommerce sales as consumer interest and desire for online shopping becomes part of every day life" and SEMrush reported that "buy online" searches almost doubled in the first month of the pandemic.
There has been a massive shift in behaviour as ecommerce has been put well and truly at the top of the agenda ultimately taking the lead in economic growth.
We've seen some pretty sobering figures recently;
However, the digital and ecommerce landscape seems to have faired somewhat better as business leaders have looked to digitally transform their organisations and keep up with online consumer demand. This in turn has had a direct impact on the digital and ecommerce jobs market.
It's not only businesses that have identified their need for expertise in digital. Many (we assume) marketers have already either upskilled or looked to do so over lockdown and this can only be good news for the industry.
It is now abundantly clear that businesses can no longer generate success by being purely offline. There is, of course, a place for bricks & mortar stores, but the need to be online is greater than ever.
Having products to sell and a platform to sell them on will not be enough. Positive customer journey and superior CX must be prioritised - which means investing in a team with digital marketing & ecommerce skills such as (PPC, SEO, content strategy, platform expertise, analytics etc).
(New Digital Age)
To be competitive and stay ahead of the competition a skilled digital workforce will be essential. Ecommerce is growing exponentially, jobs will be plentiful, digital skills will be in high demand and individuals who truly have the skills (and desire) to succeed, absoutely will.
If you're looking to hire great digital talent or a role in ecommerce give us a call. We'd love to chat.
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Stats roundup: coronavirus impact on marketing, ecommerce & advertising
Consumer confidence improves despite second wave warnings
August 2020 employment figures from the ONS
2020 Digital Marketing Trends in Ecommerce
Digital Media Industry Tracker
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