The world’s fastest growing ecommerce markets

Filed in:
Insight

While bricks & mortar stores struggled during the COVID-19 pandemic, ecommerce sales broke records, and the growth of ecommerce was something we experienced first-hand as a specialist ecommerce recruitment agency.

So how have things changed and where is seeing the most growth?

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Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales grew 27.6% for the year, for a total of $4.280 trillion. This represents a substantial uptick from our mid-pandemic assessment of 16.5% growth. 

(eMarketer)

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Top 5 fastest growing ecommerce regions worldwide

*growth between 2020 & 2025

1. World + 47%
2. Asia + 51%
3. China + 49%
4. North America + 35%
5. Europe +42%

(Visual Capitalist)

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Top 5 Countries for retail ecommerce growth (2020 vs 2019)

1. Argentina + 80% 
2. Singapore + 71.1%
3. Spain + 36%
4. Brazil + 35%
5. UK + 35%

(Visual Capitalist)

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Top 7 categories for ecommerce growth

1. Food & Personal Care + 44.8%
2. Electroics & Physical Media + 43.9%
3. Toys, DIY, Hobbies + 37.4%
4. Digital Music + 35.2%
5. Fashion & Beauty + 34.4%
6. Video Games + 32.8%
7. Furniture & Appliances + 30.9%

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Data from 

The world's fastest growing Ecommerce Markets - Visual Capitalist

Global Ecommerce Update 2021from eMarketer

Further Reading

Ecommerce share in total retail sales increases

Where ecommerce is growing fastest - Statista

A marketer’s guide to the economy after covid - by Magic Numbers

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Photo by NASA on Unsplash

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