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The world’s fastest growing ecommerce markets

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Insight

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While bricks & mortar stores struggled during the COVID-19 pandemic, ecommerce sales broke records.

So how have things changed and where is seeing the most growth?


Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales grew 27.6% for the year, for a total of $4.280 trillion. This represents a substantial uptick from our mid-pandemic assessment of 16.5% growth. 

(eMarketer)


Top 5 fastest growing ecommerce regions worldwide

*growth between 2020 & 2025

  1. World + 47%
  2. Asia + 51%
  3. China + 49%
  4. North America + 35%
  5. Europe +42%

(Visual Capitalist)


Top 5 Countries for retail ecommerce growth (2020 vs 2019)

  1. Argentina + 80% 
  2. Singapore + 71.1%
  3. Spain + 36%
  4. Brazil + 35%
  5. UK + 35%

(Visual Capitalist)


Top 7 categories for ecommerce growth

  1. Food & Personal Care + 44.8%
  2. Electroics & Physical Media + 43.9%
  3. Toys, DIY, Hobbies + 37.4%
  4. Digital Music + 35.2%
  5. Fashion & Beauty + 34.4%
  6. Video Games + 32.8%
  7. Furniture & Appliances + 30.9%

Data from 

The world's fastest growing Ecommerce Markets - Visual Capitalist

Global Ecommerce Update 2021from eMarketer

Further Reading

Ecommerce share in total retail sales increases

Where ecommerce is growing fastest - Statista

A marketer’s guide to the economy after covid - by Magic Numbers


Photo by NASA on Unsplash


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