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Ecommerce share in total retail sales increases

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"Online shares in total retail sales in South Korea, China, the U.S., and the UK jump in corona year 2020"


The pandemic year 2020 was lucrative for online retail

Many businesses broke sales records during 2020 when the pandemic hit.

Digital transformation was an a essential part of any business first aid kit and all sorts of businesses adopted a digital-first strategy - and those that had already done so, improved and grew even bigger;

  • ecommerce giants 
  • online supermarkets
  • online fashion
  • niche online retailers
  • nice online food & wine
  • office & home
  • garden & outdoor

The developments in ecommerce have been fast and generally positive for both retailers and consumers... and they were a lifeline to many during lockdowns.

Key learnings from United Nations Conference on Trade and Development UNCTAD

  • the pandamic significantly increased the share that online sales had on total retail sales
  • ecommerce share of total retail sales in the UK jumped +7.5% between 2019 & 2020 vs a 0.9% increase between 2018 & 2019. The biggest jump of all countries mentioned
  • South Korea, China, UK & the US have the highest ecommerce shares 
  • Asia has highest proportion of ecommerce share of retail sales but western countries grew faster in 2020



With thanks to ecommercedb

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