Beringer Tame Blog
Beringer Tame Blog
Well, things aren't quite back to normal and in fact, it begs the question of what normal is these days and what we'd return to should normal come knocking again.
Ecommerce remains challenging and more competitive than ever, but there are many opportunities.
Here we share with you the ecommerce trends to expect in 2022...
By the end of 2022, ecommerce will account for 20.4% of global retail sales, an increase of 10% in the past 5 years (Forbes).
This growth suggests an element of overcrowding as multiple new ecommerce businesses enter the space and there is likely to be a knock-on effect of such competition.
Covid changed consumers. How they buy, where they buy, and what they buy are under scrutiny. It's never been more important to keep an eye on your competition and understand your target.
Shoppers will continue to purchase directly through social media meaning that brands can now both grow and sell, to their audience at the same time.
Retailers will start optimising their voice search strategies as voice shopping positions itself to disrupt the UK retail industry in the same way mobile commerce has done. In fact, it's been reported by OC&C Strategy Consultants that voice shopping is set to deliver £3.5bn in sales by 2022.
(UK Fashion Network)
Increased use of bots to drive efficiency in the workplace and improve customer service. In fact, Gartner has predicted that 70% of white-collar workers will be interacting with conversational bots to speed up their work in 2022.
Tailoring ecommerce experiences to boost conversion rates will be essential as consumers expect brands to provide a seamless and personalised CX.
Shoppers customising/personalising items online is not a new concept, but it is one that is growing in popularity as consumers look to express their individuality.
(New York Weekly)
This is a highly interactive way of increasing customer spending through enhancing online UX by encouraging streaming event viewers to purchase items in real-time (think Facebook Live).
The (AI) market is expected to break the $500 billion mark in 2023 so the automation (and improvement) of customer experiences using this tech is more important than ever.
Businesses must make the payment process as quick and easy as possible (look at ‘local’ options) as consumers have embraced new expectations when it comes to online shopping and payment options.
Reducing abandoned purchases by providing agreeable delivery methods by giving full visibility and control over how and when consumers have their products delivered.
(UK Tech News)
Clear and consistent collaboration and branding between all sales channels (apps, websites, social media, email, etc). Essentially it's about providing a fully hybrid experience.
Brands need to provide eco-friendly products and shopping experiences. Fast fashion is out and sustainable, resale platforms are gaining popularity, and the likes of Amazon, Apple, Google, and Microsoft have pledged to clean up their acts.
Mcommerce involves shopping through a mobile device (over 50% of all purchases take place on a mobile). Consumers are more reliant on digital devices than ever, and predictions show that this way of shopping is likely to become the consumers’ preferred channel for online shopping.
The subscription ecommerce market allows customers to subscribe to websites or apps for recurring delivery of products and/or services. It encourages regularity (and money-saving) to improve the lifetime value between brand and customer.
Read more about Consumer trends for 2022
Image courtesy of Unsplash
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