Beringer Tame Blog
Beringer Tame Blog
Following the past two years of disruption, new trends are emerging, giving way to exciting new possibilities.
The theme for 2022 will be around individual happiness in relationships and work, and responding to a new outlook of positivity towards people, business, and the environment.
Here are some of the key consumer trends for 2022.
YOLO will manifest itself in the workplace through employees' search for meaning and happiness through a reassessment of priorities and “you only live once” (YOLO) digital campaigns will resonate with consumers as they normalise experience vs safety.
Scarcity and sustainability factors are driving forward an environmental movement and a more measured approach to consumption and sustainability.
With global online sharing rapidly growing (logging into TikTok every day has increased by 58%), brand focus should be on encouraging UGC. Whether it's employees, customers, or brand loyalists, creative content will help influence engagement and increase conversions. But be authentic!
It's increasingly becoming the central medium for young people due to its hybrid nature (social & competition). Get on board!
Aesthetics have changed and brands need to dig deeper to ‘meet their consumer where they are when it comes to beauty and mental health – this will also have a knock-on effect to brand influencer marketing.
Premium Beauty News
Consumers are more proactive than ever in their approach to staying healthy following the Covid pandemic and have become more aware of the importance of looking after their physical and mental health. Employers need to think about implementing 'wellness days' alongside flexible working solutions as a business priority.
Brands can’t ignore the ‘rising tide of crypto for long, especially as it is estimated that the global cryptocurrency market will more than triple by 2030 (to nearly $5 billion).
Read our ecommerce trends for 2022
The consumer trends to know for 2022 - GWI
Fjord Trends 2022 - Accenture
Photo by Choong Deng Xiang on Unsplash
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