UK digital publishing revenues soar 31.9% to £152m in first quarter of 2021 (Deloitte)

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Insight

Deloitte & AOP have published new data showcasing that digital publishing revenues during Q1 2021 have seen 'impressive growth' of over 30%. 

See full article here

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Key Insights

• Display advertising continues to be the largest single revenue generator for digital publishers, generating £53.6m of income after rising a healthy 4.7% versus the first quarter of 2020."

• Subscription revenues "have also been boosted by 48.8% over the review period with double-digit growth extending to both B2B and B2C publishers."

• B2C publisher revenues "jumped 34.2% compared with the first quarter of 2020 ....thanks largely to a 64% jump in subscriptions." 

• Digital revenue grew "by 9.5% to £517.4m, courtesy of an additional £123.1m in subscription revenue."  

• Revenues for B2C and B2B publishers rose by 1% and 10.5% respectively.

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“To see growth of 49% in subscription revenue in the first quarter of 2021 is staggering – in comparison, we saw a slight 4% increase in first three months of 2019 – and a clear sign that the industry may be building back stronger following the impact of the pandemic.“

(Dan Ison, Deloitte's lead partner for telecommunications, media and entertainment)

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• Confidence remains "understandably high"

• There is a "general expectation that the broader economic recovery will lift all boats as the pandemic tide recedes."

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"The rapid increase in digital revenues across almost all categories is extremely heartening, especially after the lows of last year. While there are clearly still long-term impacts of the pandemic it’s great to see the exceptional value and quality environments digital publishers can deliver is being recognised by the industry, demonstrated by the incredible performance in Q1 2021."

(Richard Reeves, managing director, AOP)

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Full article & image - thanks to The Drum