Beringer Tame Blog
Beringer Tame Blog
TravelLocal, founded in 2008, quickly established itself as a leader in the global tailor-made holiday sector. Known for its innovative approach of connecting travellers with local experts, the company has offered authentic, personalised holiday experiences. The merger with Berlin-based trip.me and the infusion of additional funding significantly bolstered TravelLocal's market presence in a dynamically growing travel industry.
In the wake of the pandemic, with a surge in demand for unique and authentic travel experiences, TravelLocal, alongside trip.me, found itself ideally positioned to meet this new consumer demand. Their combined strengths opened up opportunities in the travel sector, emphasising sustainability and social impact in their offerings.
TravelLocal faced several challenges in their recruitment process during the COVID-19 pandemic. They were unsure of the exact nature of the Head of Digital Marketing position they were seeking to appoint, which added complexity to the recruitment process. Beringer Tame stepped in not only to facilitate the recruitment during these challenging times but also to guide TravelLocal in defining the role for the market. Additionally, the inability to conduct face-to-face interviews meant adapting to a completely virtual hiring environment, which was a significant shift from traditional recruitment methods.
Beringer Tame's approach to addressing these challenges included:
The recruitment process led to:
This was a strategic and adaptive recruitment process, expertly managed by Beringer Tame. The appointment of the Head of Digital Marketing, tailored to the company's specific needs and context, significantly enhanced TravelLocal's digital marketing strategy and contributed to their strong positioning in the competitive travel industry.
Chief Marketing Officer
Your CV * Accepted Formats: *.doc,*.docx,*.pdf,*.odt
Get news and gossip from the e-commerce & digital world
Simply leave us a number and we'll call you back.