Top 5 Digital & Ecommerce Workplace Trends set to Dominate in 2021
Organisations are, and continue to be, desperate to strengthen their digital teams - and for good reason.
2020 "the year of the COVID-19 pandemic" threw us all a curve-ball and sent us into an area of the unknown; facilitating global digital transformation and workplace shifts at a pace no one could have possibly foreseen.
The changes that happened over 2020 will continue into 2021 and will result in new workplace & digital trends across this year.
Patrick Tame, CEO
1) 2021 – the year of ecommerce investment
2021 will see a rush to invest in ecommerce related businesses buoyed by its growth in 2020. This naturally means we will most likely see both over valuations and bad investments this year, as well as profitable ones, as a result.
2) The emergence of product roles at C-level
A particular trend our sister company, Hannington Tame, has noticed in recent months is the rise of product roles at C-level - from the customer experience on the website, to the way the customer journey is handled both on and offline, all the way through to post-purchase and logistics. This role fits under a number of different titles including: Chief Digital Officer, Chief Customer Officer, CMO or CTO; however, is increasingly coming under a ‘product’ related C-level title.
3) A myth: 2021 will see ‘the death of the office’
The idea that we will never return to the office again is overblown. We think we are about to go through ‘The Commute Revolution’ and as a result there will be an acceleration to more flexible working. This will still involve working from home but could also include going into the office at staggered times in a bid to miss out the mass rush for a 9am start.
The rise of flexibility in the workplace will create opportunities for multi-site, multinational business in terms of decreasing the amount spent on property and rent. As a result, it is likely we will see an emergence of new micro-office spaces across the country, particularly where retailers have moved out throughout 2020.
Whether businesses had a working from home policy before or after the pandemic, it is likely businesses will offer at least double the number of days of remote working than they previously had in place. This is also going to be a particularly important factor employee’s look for when searching for a new role next year so it’s certainly something businesses looking for the very best talent should bear in mind.
4) We have a long way to go before relying on automation for talent acquisition
According to a CareerBuilder survey 72% of employers believe that within the next 10 years some roles within talent acquisition will be automated. However, most businesses are a long way from completely wiping out roles and relying on automation for organisational design.
Patrick Tame, CEO
5) Universities will react to the lack of digital skills across the country
The pandemic has really highlighted the lack of digital skills across the country and it is very likely far more universities will be offering digital courses or white-collar apprenticeships to students (as long as it is a quality offering and they learn from their latest mistakes).
In addition, with young people being one of the hardest hit groups by the pandemic from an employment perspective, it is likely we will see this age group seek out routes that will ensure they are in a tech-focused role, in either ecommerce or digital marketing.
James Minter, Partner at Hannington Tame
The businesses that have invested significantly in shifting their operations will be keen to ensure they don’t go back to their old ways of operating and instead capitalise on the investments made throughout the pandemic. As a result, top digital talent is going to be crucial for businesses in 2021 – particularly those with more traditional business models – if they are to compete in very competitive markets with ever changing consumer demand.”
When there are skill shortages in a particular sector, such as the digital market, hiring the best before the competition can make a real difference when it comes down to overall business success. So, if you're after a team of consultants who boast priceless depth of industry knowledge and mastery to give you a competitive edge on your hiring, we'd love to hear from you.
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The death of the office is a myth - The HR Director
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