The hottest digital marketing job roles in 2021

What is Digital Marketing?

Digital marketing refers to marketing through digital channels like search engines, websites, email and mobile apps."

In the past 30+ years, the internet has gone from nothing much, to something none of us can live without.

It has changed the way we look for and buy products; it has altered how we communicate with each other as well as the way companies' market and promote their products to us.

As part of these changes, new marketing roles have come into existence.

There are so many roles within marketing - some are similar to each other, some very different. Here's an outline of various roles within digital marketing.

Find a job in digital marketing

Skills Required for Digital Marketing Roles

Creativity
Problem-solving
Numeracy (ability to read and understand data)
Curiosity

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist/Manager

Organically "optimising web content to be indexed by search engines and easily found by your audience" and paying for advertising space on these search engines.

What are the responsibilities of an SEO specialist?

Improving the ranking of a website on search engine results pages (SERPs)
Conducting keyword research
Understanding technical SEO & making recommendations to improve rankings
Designing the site architecture to ensure it works with search engines
Analysing and applying metrics on website and keyword performance

What are the responsibilities of an SEM specialist?

Increase website visits, conversions and revenue by leveraging search engines & utilising paid ads

What skills does an SEO/SEM specialist require?

Budgeting
Understanding of website data & analytics (& application)
Google AdWords
Google Analytics
Ability to stay up to date with search engine trends

What can an SEO/SEM Specialist Earn?

Circa £20,000 - £45,000 (dependent on experience, level, company & brand)

Email Marketer

Email lives on as a more traditional marketing medium and utilises a "single channel to reach current and potential customers through creatively-written emails and digital promotions".

What are the responsibilities of an email marketer?

Creating engaging emails
Increase revenue
Growing email lists (opt-in)
Segmenting email lists
Understanding and analysing email data to increase revenue

What skills does an email marketer require?

Proficiency in email marketing programmes such as Mailchimp or HubSpot
Data tracking, analysis & interpretation
Creative copy writing & great communication skills
Design and tracking
HTML

What can an Email Marketer earn?

Circa £20,000 - £35,000 (dependent on experience, level, company & brand)

Growth Marketer

Growth marketing (sometimes referred to as growth hacking) refers to "marketing that targets the entire funnel — not just the top few tiers". It delivers through the understanding that retention is one of the biggest factors within growth and prioritises customer acquisition.

What are the responsibilities of a Growth Marketer?

To work alongside& collaborate successfully with media and marketing teams
A/B testing
Conversion funnel optimization
Content creation
Improving overall user experience
User design enhancements

What skills does a Growth Marketing require?

Innovative and creative
Quantitative and qualitative problem-solving skills
Knowledge & expertise in digital marketing
Experience in interpreting and applying various data sources

What can a Growth Marketer earn?

Circa £35,000 - £100,000+ (dependent on experience, level, company & brand)

Content Marketer

Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. But the career path has become so impactful that we believe it deserves its own section.

What are the responsibilities of a Content Marketer?

Content creation - producing content for websites, blogs, eBooks & white papers as well as audio & video content (especially for social channels)
Content delivery
Tracking of metrics to enhance content strategy

What skills does a Content Marketer require?

Understanding of inbound marketing strategy & metrics
Strong written skills
Editing skills
Project management
Creative flair
Attention to detail

What can a Content Marketer earn?

Circa £25,000 - £55,000+ (dependent on experience, level, company & brand)

Social Media Marketer

Social media marketing is "leveraging social platforms like Facebook, Twitter, and Instagram to promote a company and its products and services as well as connect with its audience in new and authentic ways".

What are the responsibilities of a Social Media Marketer?

Managing a company’s equity online
Managing a brand or company's social presence
Monitoring brand conversations happening online
Be customer centric - dealing with customer service through social media channels (& dealing with issues quickly)
Creating holistic content for all social channels
Keeping up-to-date on social media trends and news (& advising business as needed)

What skills does a Social Media Marketer require?

Top-notch communication skills
Creativity and innovation
Expertise across all social channels
Experience in PR can come in very useful
Sense of humour always helps!

What can a Social Media Marketer earn?

Circa £25,000 - £50,000+ (dependent on experience, level, company & brand)

Conversion Rate Optimization (CRO) Specialist

CRO specialists "focus on optimizing websites, user flows, and content offers to drive the most conversions". This could mean a sale, signing up to a newsletter, or securing a lead.

What are the responsibilities of a CRO Specialise?

Measuring and auditing the ROI & effectiveness of content
Influencing content creation to ensure high ROI
Utilising data to optimise content

What skills does a CRO Specialist require?

Experience auditing and creating content across digital channels
Understanding of A/B testing
Expertise in online content platforms
Data analysis - ability to measure impact of content

What can a CRO Specialise earn?

Circa £25,000 - £80,000+ (dependent on experience, level, company & brand)

Digital Marketing Analyst

Digital analysts help a business "read and interpret digital data to help businesses and marketing departments make better business decisions".

What are the responsibilities of a Digital Marketing Analyst?

Use digital marketing data to influence impact of digital campaigns
Allocate budgets to digital marketing campaigns
Aid in the design and optimisation of a website
Help set product prices
Identify new opportunities and initiatives
Set benchmarks and standards
Develop new metrics

What skills does a Digital Marketing Analyst require?

Statistics
Data analysis
Data management
Expertise in Microsoft Excel, SPSS Statistics, and SAS,
Knowledge of big data & trends

What can a Digital Marketing Analyst earn?

Circa £30,000 - £70,000+ (dependent on experience, level, company & brand)

Ready for the next step?

Check out our latest digital marketing jobs now
Or discover how Beringer Tame can help you find digital marketing candidates at our client hub

Image by Diggity Marketing on Unsplash

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@Beringer_Tame

2 October