Beringer Tame Blog

The Ecommerce Weekly - 28 February 2022

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It is difficult to think of writing anything this week that can distract us from the situation in Ukraine.  I am not sure I had ever properly appreciated how close our links are.  From a personal perspective, Patrick's sister-in-law is Ukrainian and from a business point-of-view, so many people in the digital/tech world have superb teams of talented developers in that country.  No man is an island....

So, my trite observation for this week is....

I was at a meeting of entrepreneurs this week (very spoiling to actually meet people face-to-face in a bar!).  One of them asked me how my clients were finding the market.  My reply was that the Peleton effect - taking two years of explosive growth in unusual times, drawing a straight line and projecting forwards - seemed to affect almost everyone.  Most clients feel a little deflated; not because things are bad but merely because explosive growth is not the new normal.  

There is still alot of good news out there.  It just doesn't look quite as amazing as the last two years. 

Avoid straight line thinking! 

Most human behaviour moves in slightly random movements around a long-term trend - not in a straight line!


UK Ecommerce Newsletter

John Lewis to retire ‘Never Knowingly Undersold’ slogan as ecommerce takes over.
(Charged Retail)

Ikea launches click and collect parcel lockers in London.
(Charged Retail)

Eve Sleep shares soar as it signs retail partnership with DFS.
(Retail Gazette)

Iceland expands Uber Eats partnership.
(Kam City)

Ted Baker shares jump after strong fourth-quarter sales.


International ecommerce newsletter

Lids launches ecommerce site for limited product releases.
(Retail Dive)

Macy's rejects ecommerce spinoff as it looks to build on digital growth.
(Retail Dive)

Home Depot reported sales through its digital platforms grew 6% for Q4.
(Digital Commerce)

Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star.
(Marketing Dive)

Farfetch revenue rises 35% to $2.3 billion.
(Vogue Business)

Walmart launches beauty accelerator, Walmart Start.
(Marketing Dive)

Taco Bell's subscription service boosted rewards members 20%.
(Marketing Dive)

Wolverine Worldwide delivers 24.7% revenue increase in Q4.
(Fashion United)

Revolve Group's Q4 and full year sales accelerate.
(Fashion United)


Digital Image for newsletter

Wrangler enters Wild West of NFTs.
(Marketing Dive)

Boohoo partners with Paris Hilton’s virtual Fashion Week in metaverse debut.
(The Retail Bulletin)

Gousto grabs massive bite of $230 million led by SoftBank
(Tech EU)

Instagram will let friends ID you after losing access to your account.

Twitter users can opt for notifications from accounts they super follow.

Snapchat adds new Live Location feature.
(Social Media Today)

Reddit launches new discovery tab to help improve content discovery.
(Social Media Today)

Google's end to cross-app tracking on Android marks latest advertiser hurdle.
(Marketing Dive)


In the markets newsletter

London startup nabs $2.6mn to help parents invest in their kid’s financial future.
(Tech EU)

Last-mile delivery e-bike supplier Zoomo tacks on $20M to Series B.

Hiro Capital gives London its second SPAC listing.
(Tech EU)

Italy now has its first unicorn in Scalapay as the buy-now-pay-later company.
(Tech EU)

Value of world’s biggest startups doubles in a year to $4 trillion.

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