Beringer Tame Blog

The Ecommerce Weekly - 23 February 2022

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Having just been to a breakfast meeting/networking session focused on travel, it is fascinating to see how much thought is going into changing that industry's marketing message and positioning.  

Obviously the whole industry has had a massive battering over the last two years (unless you are a private jet operator!) but there are structural problems that were apparent way before Covid.  

Travel accounts for 20% of manmade carbon emissions and it is going to be pointless flying to ski if there isn't any snow.  So the industry has embraced the challenge and there was much interesting talk about eco-tourism, slow holidays, fewer but better quality experiences and even philan-tourism.  

None of this is surprising, but it is interesting to see an industry react and adapt to an existential crisis and another reminder - if it were needed - about how sustainability is not only good for the planet but it is almost undoubtably good for your bottom line.


UK Ecommerce Newsletter

Reiss launches new website with “customer experience overhaul”
(Charged Retail)

PrettyLittleThing to launch a Depop-style marketplace.
(Retail Gazette)

Boots partners with Recite Me to provide inclusive online shopping experience.
(The Industry Fashion)

ASOS moves to main London Stock Exchange.
(Charged Retail)

London ecommerce start-up aisle 3 gears up following investment.
(Business Leader)

GoCardless is the UK’s latest fintech ‘unicorn’.
(City A.M.)


International ecommerce newsletter

Kraft Heinz teams with Google to accelerate digital transformation.
(Marketing Dive)

InPost Group and Vinted launch European ecommerce delivery partnership.
(Retail Times)

Sokin announces world’s first metaverse ecommerce platform.
(Charged Retail)

Nestlé and Reckitt Benckiser report strong ecommerce growth.
(Internet Retailing)

Flipdish agrees deal with French department store Galeries Lafayette.
(The Irish Times)

Alibaba’s Koala Haigou Launches Luxury Channel.
(Business of Fashion)

Allbirds has launched a resale platform called Allbirds ReRun.
(Retail Dive)


Digital Image for newsletter

Instagram shares new user views of ranking factors for feed, stories & reels.
(Social Media Today)

Sally Hansen debuts AR try-on tech for nail polish.
(Marketing Dive)

Twitter is taking next step in tweet transparency by rolling out its new bot labels.
(Social Media Today)

Wish debuts shoppable video tool for merchants.
(Marketing Dive)

Snapchat partners with Ticketmaster to match users with live events near them.

LivePerson humanises digital commerce interactions.
(Enterprise Times)


In the markets newsletter

Jeff Bezos leads SaaS startup Lummo’s $80 Mn funding in latest C round.
(People Matters)

Leadership Circle raises $20M to become a full-service lead-dev platform.
(Global Newswire)

Acce & Index Ventures are still the most active investors in european unicorns.

London-based Wild has closed a £5m round.
(City A.M.)

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