Beringer Tame Blog

The Ecommerce Weekly - 14 February 2022

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The business news today is dominated by Findel's administration.  A company which made almost £50M profit last year has run out of credit. 

We are seeing this turbulence in all our clients. 

How do you square the unusual circumstances of the last two years and successfully budget for 2022 and beyond?  Is the huge acceleration of ecommerce growth going to stay at a new normal or will it drop back by three years?

And this goes beyond Findel's over-stocking.   

When Google changes its metrics, how do you measure and report on the success of your performance marketing?  Supply chain is still affected by China's covid restrictions (and Brexit?).  Is the consumer feeling poor as interest rates and energy costs rise, or have they still got a cushion of cash from unspent holiday funds?

Rather than being dismayed, we think that this is why ecommerce professionals are going to thrive.  You are all used to a highly dynamic environment and if it wasn't difficult, someone else would be doing it, and your job would be taken over by the bots!!

No-one knows what the future will bring - if they pretend they do, they are making it up.  

Enjoy the challenges.  

As the Royal Marines' motto says - Adapt, Improvise and Overcome!


UK Ecommerce Newsletter

Papier raises $50m Series C funding in hopes to lead online stationery market.

Aspinal of London posts double digit online growth.
(Retail Gazette)

Love Hemp extends its offering on Deliveroo into Manchester.
(365 Retail)

Waitrose expands partnership with Deliveroo.
(Retail Gazette)

European media buying credit card Juni primes UK launch.

Brain teaser app minted as London's latest $1bn 'unicorn'.
(The Telegraph)

Strategic switch to online sees Beauty Bay sales surge.
(Retail Gazette)

Dunelm delivers ‘record performance’ as profits and sales rise.
(Retail Week)



International ecommerce newsletter

Ralph Lauren sales rise as metaverse investments lure new shoppers.
(Vogue Business)

Finland’s S Group reports 55% growth in online sales In FY 2021.
(ESM Magazine)

Mental health platform Atommerce raises funds for expansion.

The Container Store to launch mobile app, loyalty program.
(Retail Dive)

Bark teams up with Walmart as it builds out its wholesale network.
(Retail Dive)

Delivery Hero sees 2022 revenue growth as investments pay off.

Boeing reaches record $2 billion in ecommerce sales.
(Aviation Pros)



Digital Image for newsletter

TikTok shares impact of TikTok clips in the purchase journey.

(Social Media Today)

Twitter adds new Super Follows notification.
(Social Media Today)

Twitter tests variable playback speeds for in app content.
(Social Media Today)



In the markets newsletter

London startup Tripledot snaps up $116M at a $1.4B valuation.

London based ecommerce firm Hullabalook raises £6m.
(Business Cloud)

IVF treatment platform Gaia closes $20m funding round.
Remedial Health raises $1m in pre-seed funding to digitise pharmacies.

Google-backed Glance gets $200m series D money from Reliance’s Jio.
(Tech In Asia)

Keep up to date with all things ecommerce & digital

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