Beringer Tame Blog

The Ecommerce Weekly - 1 February 2022

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Unless you've been living in a cave, you'll be aware of the craze that is 'Wordle' ...and it seems that the New York Times has just snaffled it for an undisclosed 7 figure sum!

The Tetris-like sport for bookworms and logophiles has taken over the socials. Vainglorious sharing of every word-buffs triumph over the daily puzzle has hit Twitter and Facebook.  

A bit like Omicron it's gone viral.  

It's both addictive and infuriating, but has captured our attention, and like a runaway train there's no sign of it stopping any time soon!

It seems that no matter how digital the world we live in becomes, we're all just seeking the simplicity of shared experiences and connection - and Wordle has the connected masses - online.

We're sure there's a learning in there for all of us!

In other news, here's this week's pick of the crop when it comes to digital and ecommerce news.  



UK Ecommerce Newsletter

Marks & Spencer launches livestreaming shopping service.
(Retail Week)

Ocado unveils suite of ‘game-changing’ grocery tech.
(The Retail Bulletin)

Busby & Fox has ambitious plans to amplify their digital presence.

Tottenham Hotspur partners with BigCommerce to modernise online store.
(Big Commerce)

AllSaints sales rebound helped by stellar 53% online sales growth.
(Retail Gazette)

easyJet expects summer take-off after short-term Omicron hit.

Kurt Geiger attracts new customers with physical stores and strong online.
(UK Fashion Network)

Macmillan and Careology join forces to elevate digital cancer care.
(Digital Health)



International ecommerce newsletter

McDonald’s new loyalty scheme ‘exceeded expectations’ as digital sales jump.
(Marketing Week)

Zalando Unveils Latest Edition of its Streetwear-Focussed Digital Magazine.

Australia’s Myer Records double-digit growth helped by strong online business.
(Business of Fashion)

Patrón turns to a DTC spirits marketplace to release its first NFT.
(Marketing Dive)

Too Faced on its debut virtual beauty store.
(Cosmetics Business)

Dutch online turnover grew 24% in 2021.
(Ecommerce News)

Etsy and Airbnb team up: The Art of Hosting.



Digital Image for newsletter

Google changes course again on cookie alternatives.
(Marketing Dive)

TikTok working on bringing back the option to see who viewed your profile.
(Social Media News)

LinkedIn launches campaign focused on the evolving professional environment.
(Social Media Today)

TikTok launches 'Instant Pages' ad display option.
(Social Media Today)

TikTok secured deal to have short-form videos distributed to OOH sites.
(The Drum)

Twitter is developing a new, variable audience control option for tweets.
(Social Media Today)

Google Ads performance max replaces smart shopping & local.
(Search Engine Journal)



In the markets newsletter
Pearson snaps up Credly for $200m amid workplace skills push.
(City A.M.)

Zapp snaps up $200M to supersize its instant grocery pla

Havas has acquired a French indie healthcare agency.
(The Drum)

Gorillas to acquire Frichti in latest instant grocery consolidation

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