Staying Relevant & Competitive in the Digital Age
Business survival depends on the ability to stay relevant and competitive as the world becomes ever more digital.
The role of digital tech has shifted and as mobile, cloud, AI and analytics etc are ever present, our physical and non-physical worlds are colliding. Business activity, processes and competencies are changing and adapting in order to leverage opportunities presented by these new technologies. They are the catalyst for change.
Today's most successful business leaders have recognised that digital technology must be optimised in order to continue with innovation and maintain competitive advantage.
Businesses tend to digitally transform in one of three key areas;
Those who achieve digital transformation earlier (both internally and externally) possess a clear competitive advantage. They can learn, analyse and develop before their competition and stay one (or more) steps ahead - all whilst delighting their customer with enhanced CX.
The digital revolution is happening around us, every minute of every day, and whilst the advancement of digital technology is at the heart of this change, it’s actually customers who are in the driving seat.
Over recent months, we've seen incredible growth in digital adoption. It has been accessed by a wider set of the population, driven by necessity for sure, but it's here to stay. Customers have high expectations and both desire and expect great CX, speed and convenience.
The impact of digital disruption is huge - from improved communication to greater innovation. However, there are increasingly blurred lines as businesses diversify and offer customers something new based on the 'behaviour of now'.
Companies who are using technology to engage with employees and customers are seeing greater success in staying relevant as they develop and enhance their business strategies.
Yes, technology plays a fundamental role in driving digital transformation, but it's people (employees) with digital skills who are making it happen and people (customers) who expect their online experience to be quick, easy and safe.
Businesses must look to develop their digital teams with skilled staff who have specialised skills such as SEO and PPC. By ensuring teams have these experts in place, digital transformation will not only be smoother but quicker and more efficient.
To achieve true digital change, businesses must manage both cultural and technological change. Collaboration is key.
(Marc Carrel-Billiard, Global Technology R&D Lead, Accenture)
The process companies need to go through requires significant time, resources and skills. By trusting in a good digitally focussed agent, you'll get up to date expertise and market knowledge as well as access to really great talent.
A true specialist recruiter can help with long and short term people planning by combining their understanding of a client's business goals and strategies with their own deep knowledge of roles and responsibilities. Being able to identify the skills required for a client's digital transformation, the roles required to make this change happen and the cultural fit needed, a recruiter can save you a lot of time and energy as they'll only provide candidates' that fit the bill.
Trust in the experts and your digital growth will happen successfully.
After all, isn't it better to make a plan and do it once - properly?
Other supporting information
Beringer Tame: Top Tips for facilitating digital tranformation
Veeam 2020 Data Protection Trends Report
Essential Retail - Covid-19: ONS figures show online sales hitting new highs in May
Essential Retail - The digital demands of 2020 on UK retailers
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