BT Blog & News


Shopping Habits of the Digital Professional

It may be a bit of a busman’s holiday, but when you work in marketing and ecommerce, there’s no really getting away from work. You’re pummelled with marketing messages the whole way home, then you get in and settle down to a nice evening browsing the internet. Whether you’re on social media, online shopping or catching up with blogs, there’s no escape for your work brain.

So how have your shopping habits changed since working in digital? We asked some Ecommerce Managers…

1) They’re a lot more critical of other people’s websites
Whether it’s the user journey, the design or grammatical error, our Ecommerce Managers are hyper sensitive to every little bit of your site. They even email web administrators if they find typos on sites.

2) They won’t pay for delivery. 
Seriously, if it’s not free, they’re not buying. Savvy online shoppers are realising that if they can get free delivery from China via eBay, they don’t want to pay £6 for delivery from Darlington.

3) They analyse your checkout system…
…and steal it if it’s good. You can’t turn an analytical head off, and the best ecom pros are always looking for new ways to improve their own sites by learning from others. Some managers even encourage their teams to bring these ideas back to work to implement them.

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