Please Mind The Gap - Facing The Digital Skills Gap
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Insight
Following a year of huge digital transformation, organisations either already have digital talent in place, or are still in need of it - and now there is a clear tug-o-war between the number of open digital jobs and the appropriate skills available.
At the start of the pandemic there was a shuffle of talent as individuals moved around though job losses, redundanies, moves and hiring.
Talented individuals who lost jobs were very quickly snapped up.
Some businesses got lucky by going digital early and having the pick of talent very early on.
Some got lucky by quickly employing skilled staff who were laid off in 2020.
However, many others have now realised that they neither have the skills within their organisation, nor can they now easily find them externally.
This needs serious focus - and fast!
(WHO)
Carol Stubbings, Global Leader, PWC
Simon Lambers, Chief Learning Officer, Microsoft UK
"Productive digital skills are twice as valuable as consumptive digital skills"
Images: UK’s digital skills gap poses risk to economic recovery, research reveals (Microsoft)
There are plenty of roles that fall under the digital umbrella and they all require a slightly different set of skills.
Good communication and creativity are a huge plus, as are analytical and technical skills.
Quite often a creative individual will do well in content writing and social media positions, wheras the more technical and analytical minded out there will go into the more data focussed roles.
Here are some of the key digital marketing jobs and the most in demand digital roles you may see in the marketplace right now.
McKinsey
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If you're interested to see which digital & ecommerce jobs we are currently recruiting, have a look at our latest jobs page.
Image: Unsplash Suad Kamardeen
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