Beringer Tame Blog

Opportunity Cost and the digital hiring process

Filed in:
Tips And Advice

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What is opportunity cost?

There are plenty of stuffy microeconomic definitions of opportunity cost. Put simply; it is a value of something that must be given up to achieve something else.

So, the opportunity cost of having cake instead of salad might be and extra hour at the gym. But the opportunity cost of having salad instead cake is unbridled misery. Which is worse?

Opportunity cost and the digital team

If your current digital team is over stretched or you have had a team member leave and haven’t replaced them, are you getting the best from the remaining employees? If they can’t focus on their job because they are picking up someone else’s slack this is going to have a detrimental effect on productivity and sales. 

The cost of a new hire can be daunting; salary, new computer, training and recruitment costs.

However, if that hire has the potential to generate over £100,000 to the bottom line – suddenly the opportunity cost is a no brainer.

When you think of it like this, it makes the decision to hire much easier. 

Opportunity cost of using a specialist recruiter

If you’re struggling to release budget for a new hire or stakeholders need persuading, opportunity cost can be a good weapon in your armory.

Work the figures.

Presenting any business owner or manager with quantifiable evidence about the value of a hire is a very powerful tool.

It sounds ridiculous to say that for the sake of a few thousand pounds the business won’t hire someone who could contribute ten times more.

As yourself...

Is it a good use of your time to be going through a mountain of irrelevant applications to find the one or two who could be worth meeting? What is the opportunity cost of you focusing on recruitment rather than everything else you have to do?

Paying a specialist recruitment agency will take this out of your hands. On a daily basis they are sifting through CVs so when you come calling they can quickly send you a handful of relevant CVs for you to meet, and when it comes to niche technical roles or those where there is much competition, such as those in digital marketing and ecommerce, it's more important than ever to bring in the big guns and find the best person to fill the role - efficiently and quickly.


There are lots of things to consider when hiring, and lots of stakeholders to balance.

Obviously we have a vested interest in telling you to use a recruiter, however, we would recommend using opportunity cost to work out what sort of recruiter to use, if you use one at all.

If a role is important, will generate revenue and not having it is damaging the company, then a specialist recruiter should be used. The opportunity cost is too high.

Similarly, if your time is too valuable to be spent looking at CVs, then the opportunity cost again is too high to not use a recruiter.

However, if you think the opportunity cost of having an empty vacancy is low, then fill the role yourself, or don’t hire at all.


Understanding opportunity cost is vital to making the best decision!

If you need help finding the right talent for your digital business, visit our digital recruitment hub now!

How to calculate opportunity cost

Opportunity Cost Calculator

Photo by Jon Tyson on Unsplash

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