Beringer Tame Blog

How to harmonise digital, marketing & ecommerce skills for outstanding results according to Econsulanacy

As an ecommerce recruitment agency, we know that people are your greatest asset, and it's more important than ever to ensure that they have the skills necessary to deliver strong ROI across marketing campaigns.

Econsultancy has written a white paper on just this topic. Below are their key findings (click here to download).

Did you know

Top-performing organisations are twice as likely as their peers to be making significant investment in digital skills and education.
76% of marketers agree that both individual and organisation learning experiences have improved their ability to integrate marketing activities.
82% agree that learning and development experiences have improved their ability to make or influence strategic decisions.

3 business benefits of formal learning at work programmes

Confidence
Credibility
Creativity

Marketing skills

It's important that you look to optimise your employees' knowledge with both core & specialist skills.

Core marketing skills

creativity
copywriting
commercial awareness
campaign project and budget management
segmentation
campaign measurement

Specialist marketing skills

ecommerce
digital advertising
search marketing
web development
user experience
data analysis and measurement

Top 3 soft skills

ability to embrace change
critical thinking
collaboration

94% of marketers agree that soft skills are as important as technical skills to be successful in marketing.

How to build these skills in your organisation

encourage continuous professional development
teach critical thinking through developing curiosity alongside data skills & the use of common sense
promote collaborative working relationships
you can also hire in experts to lead the team and disseminate knowledge