How to harmonise digital, marketing & ecommerce skills for outstanding results according to Econsulanacy

Filed in:
Insight

People are your greatest asset and it's more important than ever to ensure that they have the skills necessary to deliver strong ROI across marketing campaigns.

Econsultancy has written a white paper on just this topic. Below are their key findings (click here to download).

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Did you know

• Top-performing organisations are twice as likely as their peers to be making significant investment in digital skills and education.
• 76% of marketers agree that both individual and organisation learning experiences have improved their ability to integrate marketing activities.
• 82% agree that learning and development experiences have improved their ability to make or influence strategic decisions.

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3 business benefits of formal learning at work programmes

• Confidence
• Credibility
• Creativity

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Marketing skills

It's important that you look to optimise your employees knowledge with both core & specialist skills. 

Core marketing skills

• creativity
• copywriting
• commercial awareness
• campaign project and budget management
• segmentation
• campaign measurement 

Specialist marketing skills

• ecommerce
• digital advertising
• search marketing
• web development
• user experience
• data analysis and measurement

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Top 3 soft skills 

• ability to embrace change
• critical thinking
• collaboration

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94% of marketers agree that soft skills are as important as technical skills to be successful in marketing.

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How to build these skills in your organisation

• encourage continuous professional development
• teach critical thinking through developing curiosity alongside data skills & the use of common sense
• promote collaborative working relationships
• you can also hire in experts to lead the team and disseminate knowledge

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Download full report

How to: harmonise digital, marketing & ecommerce skills for outstanding results 

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Photo by Branko Stancevic on Unsplash