How to achieve success in ecommerce

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Insight

How do you achieve success in ecommerce?

Right now, ecommerce is one of THE most exciting places to be.  It is omnipresent.

As the digital world continues to change... at what is starting to feel like warp speed... ecommerce is where it's at.  Retailers without a credible online presence are struggling, if not disappearing (Toys'R'Us... need we say more?) and we've seen a massive shift with bricks and mortar retailers emerging into the digital space.

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So how do you achieve success in digital marketing & ecommerce?

Consumers may be trapped at home, but it doesn't mean they are any less forgiving when it comes to their online experience - so make sure you're investing in both your online platforms as well as your ecommerce and digital marketing teams. Take it from us, you really can't have one without the other!

Firstly, make sure your digital marketing teams have the right skills and site optimisation strategies in place;

• Clear Brand Identity
• SEO (& PPC) Mastery
• Fantastic User Experience
• Transparency & Trust
• Social Engagement & Promotion

Secondly, make sure you have (according to ahrefs)

• Low customer acquisition cost
• High repurchase rate
• Healthy margins

And don't forget the importance of; 

• Optimised website design
  • Easy to use, simple navigation, engaging content, quick and painless payment option
• Multi-Device Friendly
  • It is estimated that half of all commerce decisions will be made on mobile in the future
• Use Video
  • 60% of shoppers would rather watch a product video than read a product description when they’re shopping
  • 54% of people want to see more video content from marketers(Hubspot)
• Content Marketing
  • Relevant & engaging content on a site significantly increases purchase intent

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What does the future of ecommerce look like?

Shoppers today are more savvy and demanding than ever, so you need to ensure you keep up!

• Emerging Markets
  • New audiences, new products, increased competition, increased choice 
• Bricks and Mortar vs Online
  • Shopping experience via innovation hubs (Nike House of Innovation) vs purchasing online
• Growth in B2B
  • Likely to be led by SaaS and tech companies. (Digital Commerce 360)
• Ecommerce Automation
  • Advances in robotics, AI, AR & chatbots
• Shipping and fulfillment
  • Improvements in delivery speed and efficiencies for both customer and supplier
• Sustainability & environment 
  • Ensuring products have no negative environmental impact (think packaging (plastics), vegan, fair trade etc)

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It will be ever more important to keep your finger on the pulse when it comes to the ecommerce landscape and changes within it as we move through these uncertain times, but if you do ecommerce well, you'll be on to a winner as the digital world continues to grow.