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Econsultancy's stats roundup: the impact of Covid-19 on ecommerce

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Econsultancy has just published their stats roundup on how ecommerce was affected by the pandemic and there are some fantastic learnings 

Below are the main highlights from the report.

However do read the full report here

Ecommerce penetration 2021

  • Online fashion retail sees 10.9% month-on-month sales growth in March 2021
  • Kingfisher’s online penetration has grown to 18% from 7% in mid-2019
  • Mother’s Day 2021 saw 47% increase in online revenue for brands compared to the year before
  • UK January online retail sales grow 74% year-on-year
  • UK online sales accounted for a record 35.2% of all retail in January 2021
  • Since the pandemic began, 46% of UK consumers purchased a product online that they had previously only ever purchased in store
  • The UK is the third most shopped market for international online purchases in the past year
  • Global consumer mobile spending is expected to reach $270 billion by 2025


Ecommerce penetration 2020

  • Shopify’s Q4 2020 revenue rose 94% year-on-year amid ecommerce boom
  • Uber Eats revenue from online orders was up 224% year-on-year in Q4 2020
  • UK online sales growth hits 13-year high at +36.6% year-on-year for 2020
  • Cross-border ecommerce sales grew by 82% year-on-year in 2020
  • US ecommerce penetration accelerated by 10 years in 90 days in Q1 2020
  • Online as a share of total retail in the UK reached 33.8% at its peak in 2020
  • Global retail ecommerce predicted to total $3.9 trillion in 2020

Grocery 2021

  • Online share of UK grocery shopping reaches record 14% in January

Grocery 2020

  • Ocado reports 35% revenue growth in 2020
  • Tesco’s online delivery capacity doubled in H1 2020 to meet online demand
  • Online share of UK grocery sales doubled in December 2020
  • Ocado named 2020’s fastest-growing UK brand
  • Suburban and rural consumers drove the bulk of online grocery shopping growth during the spring 2020 peak of the pandemic

Amazon and other marketplaces

  • Online marketplaces and tech giants make biggest gains in SEO visibility since the pandemic began
  • Amazon sales grew 38% in 2020 to $386.1 billion
  • Alibaba posts 37% rise in revenue for Q4 2020, with its cloud computing services growing 50%
  • UK online reselling jumped in 2020, according to data from top second-hand sites
  • 35% of all UK online purchases during first UK lockdown were made via Amazon
  • Amazon marketplace sellers thought to have sold an additional $95 billion worth of products in 2020
  • Amazon sales up 37% year-on-year in Q3 2020
  • Ebay’s Q3 revenue rises 25% year-on-year in 2020

Fashion and department stores

  • UK consumers most likely to buy clothing online than any other product post-pandemic
  • Boohoo sales up 40% in four months to December 31st
  • Up to 70% of John Lewis sales came from its online channels in 2020
  • Next online sales up 36% year-on-year over Christmas period 2020
  • M&S online clothing and homeware sales grew by 47.5% in Golden Quarter
  • Online-only fashion retailer In The Style sees 169% increase in sales in Q4 2020
  • 61% of fashion retailers say they are planning to reduce the number of SKUs in their inventories
  • ASOS UK sales up 18% year-on-year to August 31st 2020
  • International online sales of luxury goods increased by 170% year-on-year in August and September 2020

Customer experience

  • Volume of online chat with UK brands has risen to its highest since the pandemic began
  • Buy now pay later firms see a rise in interest over coronavirus
  • Over 70% of D2C brands have, or will, integrate subscriptions into their ecommerce strategies
  • More than two-thirds of European consumers have expressed interest in ‘shoppertainment’
  • 36% of global consumers say visual reviews are influential on clothing purchases
  • 47% of British consumers have had issues with parcel delivery since the onset of coronavirus
  • US shopping app downloads slow to a 4% year-on-year growth in Q3 2020 after a Q2 spike


  • Pinduoduo’s MAUs increase by 74.6 million quarter-on-quarter in Q3 2020
  • China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020

Black Friday & Singles Day 2020

  • Third party sellers on Amazon saw a 60% growth year-on-year in Black Friday weekend sales
  • UK retailers see a 23% increase in online store sales on Black Friday, YoY
  • Alibaba’s Singles Day sales event breaks records

Read the full report from Econsultancy here

Photo by Mark König on Unsplash

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