Econsultancy's stats roundup: the impact of Covid-19 on ecommerce

Filed in:
Insight

Econsultancy has just published their stats roundup on how ecommerce was affected by the pandemic and there are some fantastic learnings

Below are the main highlights from the report.

However do read the full report here

Ecommerce penetration 2021

Online fashion retail sees 10.9% month-on-month sales growth in March 2021
Kingfisher’s online penetration has grown to 18% from 7% in mid-2019
Mother’s Day 2021 saw 47% increase in online revenue for brands compared to the year before
UK January online retail sales grow 74% year-on-year
UK online sales accounted for a record 35.2% of all retail in January 2021
Since the pandemic began, 46% of UK consumers purchased a product online that they had previously only ever purchased in store
The UK is the third most shopped market for international online purchases in the past year
Global consumer mobile spending is expected to reach $270 billion by 2025

Ocado reports 35% revenue growth in 2020
Tesco’s online delivery capacity doubled in H1 2020 to meet online demand
Online share of UK grocery sales doubled in December 2020
Ocado named 2020’s fastest-growing UK brand
Suburban and rural consumers drove the bulk of online grocery shopping growth during the spring 2020 peak of the pandemic

Online marketplaces and tech giants make biggest gains in SEO visibility since the pandemic began
Amazon sales grew 38% in 2020 to $386.1 billion
Alibaba posts 37% rise in revenue for Q4 2020, with its cloud computing services growing 50%
UK online reselling jumped in 2020, according to data from top second-hand sites
35% of all UK online purchases during first UK lockdown were made via Amazon
Amazon marketplace sellers thought to have sold an additional $95 billion worth of products in 2020
Amazon sales up 37% year-on-year in Q3 2020
Ebay’s Q3 revenue rises 25% year-on-year in 2020

UK consumers most likely to buy clothing online than any other product post-pandemic
Boohoo sales up 40% in four months to December 31st
Up to 70% of John Lewis sales came from its online channels in 2020
Next online sales up 36% year-on-year over Christmas period 2020
M&S online clothing and homeware sales grew by 47.5% in Golden Quarter
Online-only fashion retailer In The Style sees 169% increase in sales in Q4 2020
61% of fashion retailers say they are planning to reduce the number of SKUs in their inventories
ASOS UK sales up 18% year-on-year to August 31st 2020
International online sales of luxury goods increased by 170% year-on-year in August and September 2020

Volume of online chat with UK brands has risen to its highest since the pandemic began
Buy now pay later firms see a rise in interest over coronavirus
Over 70% of D2C brands have, or will, integrate subscriptions into their ecommerce strategies
More than two-thirds of European consumers have expressed interest in ‘shoppertainment’
36% of global consumers say visual reviews are influential on clothing purchases
47% of British consumers have had issues with parcel delivery since the onset of coronavirus
US shopping app downloads slow to a 4% year-on-year growth in Q3 2020 after a Q2 spike

Pinduoduo’s MAUs increase by 74.6 million quarter-on-quarter in Q3 2020
China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020

Third party sellers on Amazon saw a 60% growth year-on-year in Black Friday weekend sales
UK retailers see a 23% increase in online store sales on Black Friday, YoY
Alibaba’s Singles Day sales event breaks records