Beringer Tame Blog

Ecommerce & Digital Weekly - 13 June 2022

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As we finally manage to wean ourselves from the addiction of war tweets about the situation in Ukraine, we seem to have replaced them with a drip-feed of stories from social media, podcasts and clients about the huge impact of TikTok on marketing. 

On the one hand, some of us may feel too old to cope with the flood of information whenever we try to dip our toe into TikTok... on the other hand, maybe there is a use for those gawky teenagers after all...

Aside from that, it looks like crypto is no longer a 'thing'.

As always, here's all the best news from ecommerce & digital to enjoy. 


"Be curious. Use data. Leverage imagination. Be an expert. Be an enthusiast. Be authentic. Know your competition."

(Jim Stroud)

SOCIAL MEDIA & PLATFORM NEWS - Shopify, LinkedIn, Google... 

Digital Image for newsletter

Shopify launches ‘Audiences’ to help combat Apple’s privacy changes.
(Charged Retail)

LinkedIn expands streamlined ‘boost’ ad option.
(Social Media Today)

Google aims for more immersive ads and better AI optimization.
(Marketing Dive)

TikTok launches its first subscription comedy series.
(Social Media Today)

TikTok adds new screen time breaks & usage tracking tools.
(Social Media Today)

Twitter tests product drop alerts with Home Depot, Dior and others.
(Marketing Dive)

LinkedIn launches new 'Business Manager' platform.
(Social Media Today)

YouTube launches new critical alerts functionality.
(Tech Register)

Instagram adds new option to pin posts on your profile.
(Social Media Today)


METAVERSE NEWS - Clinique, Timberland, Budweiser...

met averse VR

Clinique releases NFT makeup campaign spotlighting diversity in metaverse.
(Charged Retail)

Timberland brings boot innovation to the metaverse with Fortnite island.
(Marketing Dive)

Budweiser, Zed Run race into new partnership with Clydesdale NFTs.
(Marketing Dive)

Christie’s announces “Cartography Of The Mind” NFT sale.
(NFT Evening)

Burberry announces new partnership with Mythical Games.
(Charged Retail)

Tommy Hilfiger expands presence on Roblox.
(Charged Retail)

iHeartMedia and State Farm enter the Metaverse.

Envy unveils $8.2mn brand home expansion and first virtual distillery. 


UK ECOMMERCE NEWS - Studio Retail, Asda, Crew Clothing...

UK Ecommerce Newsletter

Studio Retail works with Ideal World to launch shoppable content across social.
(Internet Retailing)

Asda expands fast delivery partnership with Uber Eats.
(Internet Retailing)

Tinyme is setting up its first UK production hub in UK.
(The Business Desk)

Crew Clothing reveals partnership with Thrift+ to resell items.
(Retail Gazette)


INTERNATIONAL ECOMMERCE NEWS - Amazon Fashion, Jisp, Gucci...

International ecommerce newsletter

Amazon Fashion Luxury Stores is launching in 5 countries in Europe.
(Ecommerce News)

Jisp partners with Shopt in new digital partnership.
(Charged Retail)

Gucci seeks next generation of esports talent with gaming academy.
(Marketing Dive)

McDonald’s taps Meta’s workplace platform to transform employee experience.
(Charged Retail)

Amazon launches virtual try-on for shoes.
(Retail Dive)

Apple extends its ecommerce fintech reach with launch of Apple Pay Later.
(Internet Retailing)


IN THE MARKETS - infinite, Cara Care, Purplle...

In the markets newsletter

Paris-based nfinite gears up for 3D product visualisation with $100 million
(Tech EU)

Cara Care lands €6.6 million for its digital digestive healthcare app.
(EU Startups)

BOOM acquires LemonOne as the demand for visual content soars.
(EU Startups)

Beauty etailer Purplle joins unicorn club after raising $33 million.
(India Blooms)

Juni lands over €192 million for its ecommerce financial companion
(EU Startups)

Euan Blair’s Multiverse becomes UK’s first edtech unicorn with £176m raise.

Trunkrs raises €15 million to keep European ecommerce trucking forward.
(EU Startups)

Backbase raises €120M at a €2.5B valuation.
(Silicon Canals)

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