Beringer Tame Blog

Ecommerce & Digital News Weekly - 28th November 2022

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OK - so I got it wrong last week about China easing its Covid restrictions...

Meanwhile coffee is coming down in price and it looks like Black Friday is still a thing...lots of stories below.

A useful guide to macro-economics and cows.

Have a good week.


"A wise man can learn more from a foolish question than a fool can learn from a wise answer."

(Bruce Lee)


UK ECOMMERCE NEWS - Pandora, Doc Martens, Waitrose...

UK Ecommerce Newsletter - Beringer Tame - Hannington Tame

If you get TikTok right....Pandora sees 200% growth
Pandora has seen sales of one of its charms rocket by over 200% in the UK due to a viral TikTok trend with fans of K-pop group BTS.

Doc Martens continues to grow

Waitrose appoints new Customer Director
Waitrose has appointed Nathan Ansell as the business’ new customer director to develop the retailer’s multi-channel customer strategy, with a greater focus on “quality, value, service and sustainability”.

In the unlikely event that you are feeling very flush - now you can order your Land Rover Defender on-line.
One step up from build-a-bear



INTERNATIONAL ECOMMERCE NEWS - Shopify, Black Friday, Coffee,...

International ecommerce newsletter - Beringer Tame - Hannington Tame

Early report on US Black Friday results
Consumer spending looks strong this holiday season, despite a challenging economic climate.
Insider Intelligence

Shopify has inflation busting growth
Merchants selling on Shopify’s ecommerce platform racked up a record £3.12 billion in sales this Black Friday.

Coffee prices are coming down fast!
See infographic from Steno Research via Twitter

Paid Search still a strong driver in US Black Friday
...figures from Adobe Analytics show paid search was Black Friday’s biggest driver, representing 30% of all online sales.

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