Beringer Tame Blog
Beringer Tame Blog
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ChatGPT musings...
Is this the end of search as we know it? There are so many opinions about ChatGPT that it is difficult to know where to start. From a digital marketing POV, one thing seems (?) to be clear; Google is under serious danger of being completely disrupted by Bing. Maybe not in a terminal way but definitely in a way that ends its 20 year hegemony.
Secondly, and maybe this is merely a UX thing, but where does a producer get rewarded for writing relevant content if they are not referenced in a ChatGPT conversation? Is this the death of SEO and content marketing? Or at the very least - what will SEO and Content look like in a ChatGPT or LLM product world?
And one of our favourite themes - the recent relative gain of brand over performance marketing....see AirBnB below. It's not binary, it's a mix; and different channels work for different outcomes.
Macro-economic good news
Have a good week
James & Patrick
beringertame.com
hanningtontame.com
(Bruce Lee)
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Secret Sales 70% up as it storms ahead in Europe. Chris Griffin, CEO, Secret Sales, comments: “The cost-of-living crisis has triggered an increased appetite for both the circular fashion economy and more specifically non-full price. We anticipate that consumers will continue to invest in quality goods at affordable prices, especially while everyone feels the impact of the current climate."
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Airbnb sees huge growth by balancing brand and performance. The home-sharing company posted its most profitable quarter to date, saying its prepandemic move away from search advertising has been a good bet...
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Shopify shows strong top line growth. Shopify said it expects revenue growth in the “high teen percentages” for the rest of 2023...
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Lanvin shows strongest growth in Europe. The group said channel initiatives in 2022 expanded both direct-to-consumer (DTC) and wholesale sales, with DTC revenues increasing 35%...
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