Beringer Tame Blog
Beringer Tame Blog
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Insight
The McKinsey Next in Personalization 2021 Report reveals that "companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organisations get to the consumer, the bigger the gains".
***Based on US Data
"...companies that grow faster drive 40% more of their revenue from personalisation than their slower-growing counterparts."
Due to the growth of online during the pandemic, consumers have had more exposure than ever to ecommerce practices.
Personalisation is especially effective at driving repeat engagement and loyalty over time.
The better an organisation gets at developing customer knowledge, the greater the returns could be.
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