Jobs


Back to jobs

Senior PPC Manager (Midlands)

Home & Retail

Contract / Interim, £55k - £70k

Apply Now

This home retailer have had a magnificent journey over the last few years, it's a stretch to think of a multichannel retailer that have performed better in terms of product range, price point and joined up shopping experience. A walk around their digital team feels less like a stroll around a retailer and more like a scale-up dotcom, which is essentially what they are. As senior PPC Manager you'll be a key player in the digital marketing team, you must have solid PPC experience; Google Shopping and retail is also going to be a real benefit in this job.

Key responsibilities:

  • Strategy: Develop a search strategy that will underpin profitable growth in all categories
  • Optimisation: Drive efficiency gains, focused on the tech-side of automation 
  • Data-driven decisions: Use data to support and inform decisions (audiences, bidding, shopping feeds, etc.)
  • Testing: Implement a testing roadmap that highlights the opportunity for efficiency gains and understanding the incrementality of channel performance. Thoroughly test bidding methodologies, identifying and driving successful approaches
  • Multichannel performance: Measure the impact of PPC performance across digital marketing channels and in-store
  • Budget management: Owning the multimillion pound PPC budget and delivery against forecast. Maximising returns and how to convincingly build the case for increasing budgets to capture profitable demand
  • Best-in-class programme: Ensuring the PPC programme is best in class in terms of tech, toolkit, resource etc

This could easily turn into a permanent Performance Marketing manager role.

Posted on 13th March 2020

More jobs from Kimberley Allen

Product Marketing Manager (Based in Hampshire)

Technology and Apps

Permanent, £60k - £70k

Having achieved global success with a simple SAAS solution, our client are looking for a Product Marketing Manager (B2B). Almost any business across the globe can benefit from their product so rather than focusing on a specific industry, understanding the Buying Persona for a broad spectrum of companies is key to both s…

Digital Marketing Manager

Ecommerce Pureplay
London

Permanent, Up to £30k

This is a role where you really shouldn't have to put a cork in it. We're recruiting a Marketing Communications Manager focused on digital (email, content marketing, social media strategy) to join a growing marketplace startup based in Central London who have a contemporary approach to selling wine online. Assisting the…

Digital Marketing Executive (Email & CRM)

Retail and Fashion
London

Permanent, £28k - £30k

Having moved and weaved with the times, it might come as a surprise that our client, an urban kids brand, have been around for over a century. Although backed by a retail powerhouse, the business retains its individual DNA, maintaining a certain niche and market agility. The business is also growing, the previous Email &…

Digital Insights Manager

Entertainment and Ticketing
London

Permanent, £50k - £60k

A fantastic opportunity for an experienced Marketing Analyst or Digital Insight Analyst who is looking for a step up into a managerial position. The Data Manager needs to be a strategic natural leader with practical experience in all facets of data collection, data management and executing data driven marketing activities. Thi…

Digital Operations Manager

Can’t Pigeon Hole!
Milton Keynes

Permanent, £45k - £55k

We are working with one of the most successful British companies that you’ve probably never heard of. Their online reach is global, the scale of their SKU list is just short of infinite and their customer base is as wide as it is deep. As a result their ecommerce websites require constant improvement (verification and va…

Send us your CV

Your CV * Accepted Formats: *.doc,*.docx,*.pdf,*.odt

Browse File

Newsletter signup

Get news and gossip from the e-commerce & digital world

Call me!

Simply leave us a number and we'll call you back.


Cancel