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Senior Performance Marketing Manager - online retailer

Food & Hospitality
Camberley

Permanent, £60k - £70k

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Our client, an online retailer, continue to build their brand strategy and ecommerce framework at an energetic pace, so we think the introduction of a dedicated Senior Performance Marketing Manager to develop the digital strategy, shape the marketing calendar and execute targeted performance marketing activity is going to deliver greater brand awareness, customer engagement and boost next level success for both the company and their chosen candidate.

key responsibilities:

  • Plan the Digital Marketing strategy across performance channels (Paid Search, Paid Social, Display, SEO); maintain key relationships with agency partners and broader teams
  • Manage the day to day budget and forecasting for key channels, distribute budget across each channel/platform/segment to provide the best ROI and to hit traffic and revenue targets
  • Create engaging, relevant campaigns that generate a positive ROAS and deliver against marketing KPIs
  • Review content and creative to ensure they effectively support campaigns and reflect brand guidelines and tone of voice
  • Work closely with internal teams (e.g. CRM, brand, trading, product) to understand the core product range, NPD, promotional activity calendar, etc ensuring support on relevant marketing channels and platforms
  • Adopt a test & learn approach, leveraging insights and data to support decision-making and activity
  • Keep up-to-date with the latest developments in all search engines/social media, incorporating relevant initiatives into the strategy and execution of ads

There's a number of compelling reasons why people will want to work with this brand - an inexhaustible library of positive stories to share, a long-established history with sustainability plus impressive future plans.

Interested? Please send over your CV for more info

Location - M3 Corridor. Commutable by car from Woking - Reading - Guildford - Basingstoke - Bracknell - Newbury - Slough - Egham - Windsor - Ascot - Camberley - Weybridge - Richmond - Chertsey - Maidenhead and everywhere in between.

 

Posted on 16th October 2023

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