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Senior Global CRM Manager - Lifecycle

Travel and Leisure

Permanent, £60k - £75k

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Our client, a tech-focussed travel company, have reached monumental heights in a very competitive sector and are looking for an ambitious Senior CRM Manager to join their first-class digital team, specifically focusing on Global Lifecycle campaigns.

Key responsibilities:

  • Develop, execute and optimise marketing strategies (email, push, in-app) across campaigns (triggered, lifecycle, transactional, promotion)
  • Fully understand the ideal user journey, always putting the customer first and leveraging data to inform decisions
  • Work cross-functionally with internal teams to deliver onpoint lifecycle marketing strategies (segmentation, personalisation, conversion) for website and app users
  • Help develop tools, reporting and data architecture to underpin short-term and long-term success and scalability
  • Focus on testing, personalisation and automation to drive improved performance and efficiencies
  • Stay uptodate with latest tools and strategies which scoop up potential customers, engage them and increase customer retention 
  • Develop and implement reporting dashboards to share lifecycle performance, learnings and best practices
  • Manage QA processes to ensure campaigns and touchpoints are sent out on time and error free
  • Manage relationships with external tool providers (ESPs, automation platforms, etc)

Scale and global experience is key for this role, not to mention a relentless obsession for engaging customers again and again and again.

If that's you, then please send over your CV.

Posted on 7th June 2021

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