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Senior Digital Marketing Manager

Home & Retail

Permanent, £55k - £65k

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Transforming the nation's lounges, bedrooms and hallways on a daily basis is no easy feat and it's not without a high level of competition either, which is why our client, a leading home furnishing retailer is determined to optimise digital performance (PPC, Paid Social, SEO, Display) and achieve ambitious growth plans.

Key skills and responsbilities:

  • Manage and deliver the strategy and implementation of Paid Search, Display, video and digital audio campaigns aligned to the relevant objectives.
  • Provide strategic guidance on Google Shopping and Paid Social activities
  • Collaborate with digital team on the role of PPC in relation to organic ranking and SEO outreach activities.
  • Identify learnings, generate insights, and test hypotheses to continuously expand and optimise channel mix to improve ROAS.
  • Prepare and share campaign performance reports with the wider business, focussing on actionable insights and recommendations
  • Ensure activity adheres to brand guidelines
  • Continually assess and improve the digital performance marketing attribution model and adopt best in market solutions
  • Track and align paid media spend to reflect key trading periods
  • Work with the digital team to deliver optimal UX for traffic driven by performance marketing channels
  • Understand the role of paid digital performance channels in relation to the wider digital marketing mix, and how it contributes to overall marketing strategy and objectives

It's a great team to join and they're eager to interview

*** This role is based East London/Essex area but hybrid/flexible working is an option

Posted on 28th September 2021

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