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Senior Digital Marketing Manager

Consumer Goods & Retail

Permanent, £50k - £60k

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How would you like to grow online market share for an online retailer focussed on one of the nation's most popular preoccupations? Our client has prospered more or less organically from authentic brand values, great customer service and a strong product range which will continue but they realise there's a lot more to unearth online. As Digital Marketing Manager you will focus on achieving customer growth targets by refreshing the existing strategy as well as exploring additional profitable marketing channels

key responsibilities

  • Lead the performance marketing strategy across key marketing channels and relevant platforms
  • Use a data-driven methodology to improve effectiveness in online acquisition activity ( PPC, social media, organic, display, affiliates)
  • Champion a testing and learn culture to optimise user journeys with tailored, personalised content, seeking to improve conversion
  • Monitor, analyze and report on performance metrics, campaign & testing evaluation, sharing outcomes and results with wider teams, feeding into business forecast processes where necessary.

This is a strong brand with a relatively small market share (so far), for an experienced Performance Marketer this is an incredible opportunity to make an impact. 

Please note - the office is based in Wiltshire/West England - hybrid working available - commutable from Oxford, Reading, Bristol, Swindon, Newbury, Cheltenham, Salisbury, Marlborough, 

Posted on 28th April 2022

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