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Senior Digital Analytics Manager (Ecommerce)

Home & Retail

Permanent, £60k - £70k

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With ecommerce racing away, our retail client are keen to ensure their multi-channel and ecommerce team have the people and resources they need to grow. They are specifically addressing the Digital Analytics function and as Senior Digital Analytics Manager you will be kick-starting new ways of working, setting up the digital analytics framework, presenting data to influence decisions and driving ecommerce growth. 

key responsibilities:

  • Be the go-to analyst for powerful, commercial insights, improving ecommerce performance, enhancing the online customer experience and supporting the Digital team to achieve company goals
  • Identify tactical and strategic digital performance insights, making recommendations for intelligent changes
  • Measure and assess the attributed value of each channel and associated spend to drive business growth most efficiently
  • Develop and implement a comprehensive digital analytics framework using a data first approach on digital insights, measurement, data storytelling, research and overall strategy
  • Prepare detailed insights, providing the relevant data to support intelligent decisions on a variety of matters such as digital sales and marketing performance, website optimisation, projects and strategies
  • Champion measurement and analytical best practice to deliver the commercial strategy across all Digital channels
  • Assist digital teams with the development of reporting dashboards (campaign effectiveness, attribution modelling)
  • Manage optimisation of key digital reports (GTM, GA, Salesforce) as well as internal reporting systems
  • Work with the Commercial and Finance teams to support process planning (performance, forecasting, budgets and P&L) 

Location: The company are based in the Midlands, however the role can be fully home-based with occasional Head Office attendance 

Posted on 10th September 2021

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