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Search Marketing Manager - SEO & Content

Home & Retail
Swindon

Permanent, Up to £45k

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Our client sell beautifully designed, well-made furniture and home accessories, predominantly through a highly personal service delivered in a retail environment. Their website performs increasingly well both as a way of engaging customers through their purchase journey and as a stand alone ecommerce sales channel but there is still a lot of opportunity to take this further. Their digital function has successfully been developed in-house with home grown talent and now they are expanding the team with a Search Marketing Manager, primarily focussed on SEO & Content strategy but also managing the appointed agency for PPC campaigns.

key responsibilties:

  • Manage and deliver the Organic Search (SEO) & Content strategy aligned to key objectives
  • Manage online traffic initiatives to grow customer traffic and conversion rates
  • Develop new ideas and identify trends for creating content based on keyword research and competitor activity
  • Identify learnings and insights to continuously expand and optimise digital marketing channel mix
  • Ensure activity adheres to brand guidelines
  • Manage external digital marketing agency relationship (PPC)
  • Prepare performance reports, sharing with the wider business, focussing on actionable insights and recommendations

This successful British business has already made a lasting impression but the focus on optimising its digital position means they are set to become a major player in the next decade. This is, without doubt, a great career move 
 

 

Posted on 18th October 2021

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