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Product Marketing Manager (Based in Hampshire)

Technology and Apps

Permanent, £60k - £70k

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Having achieved global success with a simple SAAS solution, our client are looking for a Product Marketing Manager (B2B). Almost any business across the globe can benefit from their product so rather than focusing on a specific industry, understanding the Buying Persona for a broad spectrum of companies is key to both shaping the product marketing campaigns and creating the marketing assets which support the sales team.

Key responsibilities:

  • Get to know the Buyers, understand who is buying and when, what their buying criteria is and how they buy. Document processes and liaise with the Sales team to maintain buyer profiles
  • Implement customer and prospect research to gain insight into the use of our products and optimise the buyer journey. 
  • Communicate information about new products both externally and internally. Find the best ways to present and create supporting marketing assets and tools (webinars, product brochures, case studies, videos, website copy and blog posts)
  • Develop regional and global marketing strategies for promotion, new product launches and product re-positioning. Initiate and drive campaigns, from brief to measurement which generate brand awareness and high-quality leads
  • Support sales with marketing collateral and tools. Translate technical product details into features and value propositions for the customer
  • Analyse competitior activity and ensure marketing strategies are driven by differentiation

Please note this role is based in Hampshire

Posted on 23rd March 2020

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