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Performance Marketing Manager

Consumer Goods & Retail
Bracknell

Permanent, £60k - £70k

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Are you a Performance Marketer looking to take ownership of Acquisition for a multichannel retailer? Experienced in Affiliate, Display, PPC and Paid Social? We are looking for a data-driven Performance Marketing Manager to join our client, an established multichannel retailer which has been trading consumer goods on the high street and online for close to 30 years. 

key responsibilities:

  • Deliver the digital marketing targets across all digital channels and drive improvement on conversion rates
  • Track against performance targets, working with key stakeholders and partners to deliver acquisition growth through all digital channels (Affiliate, Display, PPC, Paid Social)
  • Brief in acquisition campaign assets with internal design to ensure campaigns go live according to the marketing calendar. Aligning to key moments in the year (new launches, promotions, Black Friday, etc..)
  • Work closely with the website team to increase online conversion rates from landing page optimisation and continue to evolve performance KPIs
  • Seek out new opportunities to be more intelligent with targeting and attribution methods, to drive down marketing costs and improve performance of key channels.
  • Team member management, oversee day to day actions, mentor development and support Affiliate relationship building.
  • Collaborate with the extended Marketing team and business stakeholders to deliver cohesive campaigns on the digital marketing channels
  • Daily optimisation with partners of all digital marketing channels
  • Analyse performance data to produce digital marketing strategy and performance optimisation reports and recommendations.

The business have grown considerably online over the past 4 years and they're on a roll - it's a great time to join as they shape their future digital strategy. Send over your CV to find out more.

Posted on 17th August 2022

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