Head of Ecommerce
Fashion & Beauty
London
Permanent, £80k - £100k
We are working with a European womenswear brand, privately owned, they have been close to the heart of their customers for over 100 years. And whilst they have traditional roots, they have a modern outlook with international reach. As Head of Ecommerce you will be opening up their online presence to overhaul the customer experience and grow long term sales in line with ambitious but achievable goals.
- Ecommerce and digital strategy: In simplest terms, develop and implement a plan to help the brand to sell their amazing products more successfully (via Shopify)
- Customer Journey: Optimise the online customer experience and conversion, ensure shoppers enjoy excellent levels of localised content, structured site navigation; move customers through a seamless sales checkout funnel and complement the touchpoints with relevant CRM
- Performance Marketing: Own the performance marketing budget and activity (Paid Search, Paid Social), working closely with the marketing team to execute cross-channel campaigns to drive profitable sales
- Key Metrics: Dig deep into the numbers (website traffic, product performance, AOV, LTV) and identify drivers for growth and improvement
We're excited by this role, the brand are very excited about this role and we think you will be too. Why not submit your CV and we'll take it from there
Based in the UK, this role can be predominantly home based with some European travel required
Posted on 20th January 2023
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