Head of Ecommerce
Fashion & Beauty
London
Permanent, £55k - £70k
You'll find our client, a charming childrenswear brand, nestled in the heart of Central London's independent boutiques. With their minds focused on design and production, the founders are looking for a dynamic Head of Ecommerce to join them and ensure their website attracts qualified traffic and converts browsers to buyers.
Key responsibilities:
- Conversion: Focus on product descriptions and imagery to ensure that content is fully optimised.
- Merchandising: Continuously review online product arrangement to reflect availability, high performing items and upsell opportunities.
- Customer Journey: Using data and analytics - identify and action areas for improvement (product ranges, pricing, UX, content)
- CRM Strategy: Capture, segment and store customer data, plan email marketing strategy for BAU, Lifecycle, promotional and triggered campaigns
- Digital Marketing: Work with marketing colleagues and agencies to ensure digital marketing channels (SEO, PPC, Social) are delivering relevant website traffic.
The growth story here is compelling, not just in the UK but overseas, the US in particular so this is a pivotal role where you will have total control of the digital performance of the business and it's in a fabulous location!
Posted on 4th May 2021
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