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Head of Ecommerce & Digital Marketing

Consumer Goods & Retail
Dartford

Permanent, £65k - £75k

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Our client have mastered the market as far as selling and servicing machinery and equipment for large and small-scale gardening and landscaping projects is concerned. Following investment they have strengthened the business with particular focus on scaling e-commerce, which includes appointing a Head of Ecommerce & Digital Marketing to shape and deliver the online strategy

key responsibilities:

  • Ownership of merchandising and trading the site
  • Set up, track and analyse data and KPIs for ecommerce
  • Manage the ecommerce P&L and build the business case for increased ROI-led marketing
  • Manage agency resource to maximise performance marketing
  • Oversee Customer Journey optimisation from brand awareness through to on-site conversion
  • Create customer segmentation and deploy targeted CRM campaigns 
  • Maximise potential of content marketing including setting up policies and procedures for Social Media activity
  • Review and develop organic search 

This is an excellent opportunity for an ambitious eCommerce lead to step up to a more senior and all-encompassing role.  Much of the building blocks for further growth are in place, the business now needs an experienced driver to achieve its full potential. 

Posted on 25th April 2022

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