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Head of Digital

Fashion & Beauty
Guildford

Permanent, £60k - £80k

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We are recruiting a Head of Digital to join a high-growth beauty brand and take ownership of global sales. The company has a strong leadership team in place who have built an authentic brand. The product itself is extremely high quality and unique, there's a loyal customer base of brand advocates which continues to grow rapidly and there's a profitable e-commerce channel already in place. But there's still much more to achieve - it's an exciting time to join.

Key responsibilities:

  • Manage the day-to-day marketing activity and budget in order to attract new and retain existing customers across performance digital marketing channels within agreed costs – including PPC, SEO, Affiliates, Display/Retargeting, Paid Social and Email
  • Experiment with and deliver new digital techniques, provide leadership and innovation
  • Harness the power of brand advocates, social media and UGC in order to build sales
  • Create, deliver and optimise an effective lifecycle marketing strategy that maximises the Lifetime Value of customers
  • Use analytics, judgement and MVT to optimise the website in order to maximise conversion and provide customers with a great experience
  • Use all digital communication opportunities to showcase the brand and products to relevant target groups including PR, Bloggersphere, Social Media, Partnerships

 

Posted on 18th November 2019

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