Head of Digital Marketing
Home & Retail
Permanent, £70k - £80k
With ecommerce racing away, our retail client are keen to ensure their multi-channel and ecommerce team have the people and resources they need to grow. As Head of Digital Marketing you will have a highly-visible and strategically significant impact on the business. We are looking for a rounded Digital Marketing lead with strong experience built inside a multi-channel retailer. Focused on driving website traffic, you'll be managing Digital Marketing agencies and adopting a joined-up approach with the Retail Marketing team to champion new ranges, promotions, seasonality, peak trading and star performers.
Key responsibilities:
- Own the digital marketing budget, allocating spend and measuring ROI
- Oversee the Digital Marketing strategy in order to attract new, and retain existing, customers across digital marketing channels
- Manage external digital marketing agency relationships (paid and organic search, affiliates, display)
- Work seamlessly with key internal marketing teams (Email, Social, Retail)
- Track and assess e-commerce performance (daily, weekly, monthly, seasonally, etc), reporting back to the wider business
Sound interesting? Well we think this is a great time to join such a well-functioning and successful digital team.
Location: The company are based in the Midlands, however the role can be predominantly home-based with occasional Head Office attendance required.
Posted on 24th September 2020
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