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Head of Digital Marketing - independent pet food brand

Consumer Goods & Retail

Permanent, Up to £70k

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We're looking for a Head of Digital Marketing to join the founding team of a family-owned natural petfood brand. An ecommerce pureplay, their website has been up and running for a number of years with a range of healthy products and an equally healthy turnover. With a smart approach to managing key digital marketing channels (PPC, Paid Social, CRM), the Head of Digital Marketing will balance in-house execution and agency support to generate leads, drive website traffic and boost conversion.

key responsibilities:

  • Planning and implementing the Digital Marketing strategy (PPC, Paid Social, SEO, CRM & Email)
  • Measuring and reporting on performance of digital marketing campaigns and assessing against goals (ROI and KPIs)
  • Overseeing CRM campaigns and social media activity (paid and organic), focusing on engagement, growth, loyalty and customer satisfaction
  • Using data to inform activity which will drive growth (basket size, repeat purchase, subscription model, etc)
  • Working collaboratively with current teams (eg product/supply, IT, Customer Services and the founders)

*LOCATION*: Head Office is based in Dorset. Hybrid working is welcomed with occasional Head Office presence required. Ideal for someone looking to relocate to the seaside or commutable from Dorchester, Exeter, Honiton, Weymouth, Lyme Regis, Crewkerne, Yeovil, Taunton and surrounding areas

Please submit your CV and we'll take it from there

Posted on 30th August 2023

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