Jobs

Head of Acquisition & Retention

Consumer Goods & Retail

Permanent, Negotiable

Apply Now

Twenty years ago our innovative clients, created a design-led product in a retail category where you might least expect it and it sold incredibly well. Fast forward two decades and they are now responsible for multi-million pound online sales following expansion, investment and continuing innovation. The next exciting phase is to build the senior digital team, as Head of Digital - Acquisition & Retention for owned websites and Amazon, you will uncover opportunities for driving profitable new customer acquisition as well as increasing the engagement and loyalty of existing customers. 

key responsibilities:

Strategy and Planning: Work with the senior management to develop the customer acquisition and retention strategy
Digital Marketing: Set and deliver a strategy for the digital marketing channels across PPC, Search, Affiliates and Email. Ensure constant review of digital channels, and recommend new approaches and tactics to drive better quality traffic
CRM: Oversee CRM to improve conversion and funnel metrics, gain customer insight and provide customers with a personalised experience
Amazon: Identify, develop, and implement strategic growth opportunities for Amazon marketplace
Leadership: Ensure the optimum structure is in place and colleague engagement is high to deliver results that set new benchmarks
Analysis and Reporting: Use analysis and insights to shape priorities and drive performance. Set, review and report on budgets to drive efficiency and effectiveness

desired skills:

• Experience of dealing with £multi-million PPC budgets - ideally from a consumer goods/retail environment
• Strong proactive leadership, with the ability to influence the business (and third parties) at all levels and drive change
• Experience of Klaviyo would be advantageous
• Experience of the US ecommerce market is highly desirable

With new products launching and continuing growth in their field, the company are well placed to take the number one spot in their sector which makes for an exciting time to join. Submit your CV to find out more

Please note this role is based in Oxfordshire, a hybrid working model applies balancing homeworking with regular Head Office presence.

Posted on 9th May 2023