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Global Marketing Manager

B2B

Permanent, Up to £55k

Apply Now

We are working with are a remarkable company, they are a small team but by specialising and keeping an absolute focus on quality and innovation, they have been able to take a very large slice of a lucrative global market - their revenue figures are staggering. In order to build on their phenomenal success they are loooking for a commercial Marketing Manager to lead global marketing campaigns, focussed on digital marketing channels, raising awareness of their award-winning work and generating strong leads for the sales team. 

key elements of the role include:

  • Knowledge: Immerse yourself in the market; understand the product, the customer, paths to purchase, the wider landscape & competition.  Have a very clear grasp of the company's place within the market. 
  • Strategy: Design a global strategy for how marketing channels, particularly digital channels (Search, CRM, Social Media), can build brand awareness, offer thought leadership and generate sales leads.
  • Brand Awareness: Deliver a digital marketing plan that makes the brand eponymous with luxury packaging - ensuring a dominant online, building high levels of brand awareness. 
  • Lead Generation: Deliver targeted digital lead generation campaigns, funnelling potential customers through a sophisticated acquisition process. 
  • Content: Manage and optimise content on all owned platforms (website and social media) and own the email channel.
  • Creativity & Entrepreneurial Spirit: See and exploit opportunities to elevate the company profile, reacting to events, identifying marketing opportunities and driving the agenda for luxury packaging in your chosen categories. 
  • Measure: Establish a culture of measuring performance across both digital lead generation and brand awareness, allowing budgets to be spent wisely and new ideas and campaigns to be tested and compared.

A very exciting time to join the team - the leadership team are poised and ready to support your new initiatives and grow the business.
Submit your CV and we'll take it from there

Location: Head Office is based in Dorset

Posted on 7th June 2021

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