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Global Digital Marketing Manager - Paid Display

Technology and Apps
London

Permanent, Up to £80k

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Our client, a tech-focussed travel company, have reached monumental heights in a very competitive sector with just the bare bones of a digital marketing function in place - a pretty impressive performance. But things are about to really take off, as they invest time and money into hiring a first-class digital team.

As a highly motivated, driven, creative, and experienced Paid Marketing lead you will own the global retargeting and display strategy across products and verticals. Joining up Regional Marketing plans with the Central Paid Marketing strategy to drive acquisition, engagement and retention goals.

Key repsonsibilities and skills:

  • Create, own and manage the global strategy for Display advertising including retargeting and programmatic 
  • Own the global performance of Paid Display as a channel  
  • Champion best practices and the latest trends in marketing tech, platforms, and techniques. 
  • Work closely with channel experts across the paid marketing landscape to make sure display is correctly targeting and impacting customers at the right time, with the right creative
  • Ensure display channels and activities can be efficiently tracked, measured, and scaled 
  • Work closely with internal and external teams to ensure a seamless process for updating ad creative, adhering to brand guidelines
  • Experience with multi-touch attribution models and measuring impact from display channels.  
  • Expert in analysing complex data to derive actionable insights and experimentation
  • Strong experience executing multiple campaigns across Ad servers, RTB bidders, exchanges, DSPs, DMPs
  • Familiarity with retargeting platforms such as AdRoll, Criteo, Facebook Ads and Google AdWords

 

Posted on 16th August 2019

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