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Digital Marketing Manager - PPC & SEO

Food & Hospitality
Milton Keynes

Permanent, Up to £50k

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You'll have to search far and wide to find a hospitality brand that has made better use of Digital Marketing and ecommerce than our client, particularly during the turbulent waters of 2020. Their vibrant way of working is very much digital-first, which is why their surprisingly small, digital team is about to grow with the addition of a Search Manager, primarily focussed on PPC but also supporting the SEO function.

Key responsibilities:

  • Identify opportunities across PPC and SEO to drive overall search traffic and revenue
  • Manage the relationship with the SEO agency to help improve onsite SEO as well as critical local listings
  • Implement activities across search engines on an ongoing basis to deliver against KPIs (keyword research and analysis, creative ad copy, tracking and reporting on performance)
  • Develop the test and learn strategy to maximise performance and share learnings
  • Work with Ecommerce and development teams to ensure the site is visible and optimised with relevant and up-to-date content.
  • Liaise with major search engines/partners (e.g. Google and Bing)

For a data-focussed digital marketer, there’s a lot of opportunity here. For full job info - send over your CV and we'll take it from there

 

***Commutable from Milton Keynes, Luton, Northampton, St Albans, Bedford, Dunstable, Leighton Buzzard, Aylesbury, Hemel Hempstead***

 

Posted on 1st October 2020

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