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Digital Marketing Manager - luxury travel

Travel and Leisure

Permanent, £45k - £55k

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Sunseekers continue to boost the economy, searching for a change of scenery and a rest from the day to day, which is why our client, a luxury travel company dedicated to providing exceptional holiday experiences, are riding a long on the crest of the wave. And as the brand continues to grow they are looking to appoint a Digital Marketing Manager to join their commercially-minded digital marketing team, supporting the Senior Digital Marketing Manager in developing online brand presence, building customer engagement and driving sales.

key responsibilities:

Brand and Customer Insight Gain an in-depth understanding of customer profiles (demographics, booking and travel patterns, preferences) to develop digital marketing activity and ensure the right product reaches the right audience

PPC Work in tandem with the Senior Digital Marketing Manager to refine a coherent search marketing approach.  Spend time delving into PPC platforms and overseeing the day to day running of paid search accounts

Organic Social Media Support the team in managing the organic social media platforms. Employ user-generated content (UGC) and video assets to create authentic connections and enrich the brand's social narrative

Paid Social Work closely with the Senior Digital Marketing Manager in crafting and executing a comprehensive paid social media strategy that accurately targets potential customers, balancing brand awareness with direct sales objectives

Affiliates, PR, & Influencers Actively engage with partners and influencers to enhance the brand's visibility and prestige

Content and digital asset creation Create inspiring copy and content for digital advertising campaigns which is tailored to different performance marketing channels, platforms, devices

The overall objective is commercial so sales are important, the company recognises the longterm value of its brand and digital performance, which is why they are investing heavily in longterm brand awareness and reputation.

If you're from a travel background that's an advantage but not essential; we'd simply love to hear from confident, creative digital marketers who love the idea of working within a small team and achieving impressive growth. 

Why not submit your CV and we'll take it from there?

Location: West London. Hybrid working model. Excellent travel benefits

Posted on 29th February 2024

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