Jobs

Digital Marketing Manager - Affiliates & Paid Media

Consumer Goods & Retail

Permanent, £45k - £55k

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Our client's multi-channel retail operation has benefitted from considerable online sales during recent years and now it's riding the return to the high-street with an aggressive expansion of its franchise retail footprint. Affiliates and Paid Media is integral to their digital marketing strategy, which is why they are looking to appoint an Affiliates and Paid Media Manager to drive the creation, development and implementation of an aligned paid media strategy (Affiliates, Search, Social and Display)

key responsibilities

• Create, execute and optimise best in class paid media campaigns across multiple channels including Affiliates, Google Ads, Social, Display and other acquisition channels
• Work closely with the Head of Trading to define and create bespoke market leading propositions that leverage the strengths of each channel
• Define target audience groups and metrics/KPIs appropriate to campaign goals whilst aligning to business goals
• Monitor and review campaigns, manage performance metrics and budget tracking while ensuring benchmarks are established, lessons learnt, and growth opportunities capitalised
• Plan and execute the affiliate marketing strategy, ensuring all affiliate campaigns are kept up to date and effective
• Identify and recruit new affiliates for the program and build strong relationships with existing ones (eg comparison sites)
• Analyse and report on the effectiveness of paid campaigns and make data-driven decisions to improve performance and profitability
• Work closely with the trading and commercial finance teams to ensure campaigns are aligned with business objectives and performing to the required KPI’s/ROI
• Monitor competitor activity and stay up to date with industry trends to maintain a competitive edge

LOCATION: Please note this role is based in Bracknell with hybrid model working.

Commutable from Slough, Guildford, Camberley, High Wycombe, Reading, Newbury, Basingstoke, Wokingham, Esher, Woking, Leatherhead, Windsor, Maidenhead, Henley, Marlow and lots more

Posted on 3rd May 2023