Digital Marketing Executive - Ecommerce
Consumer Goods & Retail
Bedford
Permanent, £28k - £32k
This role sits in a dynamic and innovative business providing specialist garments for a variety of occasions, dedicated to delivering exceptional services to their customers. As they expand, they are seeking a passionate and talented Marketing Executive to join the team and drive content-driven marketing strategies. As Marketing Executive, you will play a pivotal role in shaping marketing strategies and driving the brand forward.
key responsibilities:
- Brand Awareness: Collaborate in developing strategies to boost online brand presence, ensuring a consistent and compelling brand image across digital channels.
- Strategic Marketing Planning: Determine positioning, target audiences, and formulate marketing plans with clear goals for various channels and segments.
- Content Management:Â Manage content updates for both customer and internal touchpoints, establish budget guidelines, participate in events if required, document business processes, and support sales efforts.
- Creative Direction: Assist in crafting creative briefs and guiding creative direction for advertising and public-facing content, spanning print, digital, and video materials.
- Market Analysis:Â Examine customer insights, consumer trends, market analysis, and marketing best practices
- Collaboration: Work alongside an In-House Graphic Designer and partner agencies to design, test, and enhance lead-nurturing strategies for email, digital ads, social media, website SEO, and display ads.
- E-commerce:Â Collect customer and market insights to identify new e-commerce opportunities and boost customer conversions.
Basic video creation and editing skills along with experience with marketing automation and CRM tools will certainly be useful here. So if you are a highly motivated and creative individual looking to make a significant impact in the field of marketing, we invite you to apply for this role. Please submit your CV to find out more
Posted on 27th September 2023
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